How Pixel Empire increased conversion and loading speed with Searchanise

You’ve already seen the articles on how our Zoobgear and Active in Style clients increased conversion with Searchanise. It could come to your mind that our app works well only for sport shops. The next case will make contrast with this amusing coincidence.

Here comes an example of Searchanise in a creative industry. Dylan from Pixel Empire shared with us his success story, promotion ideas and his experience with Searchanise. It was a pleasure to have a talk with him.

Video Game slidesow

Dylan, how did you come up with the idea of the e-shop?

I originally was the owner of a humble little Etsy store. I sold various art prints that I created in Photoshop and printed each design myself out of my college’s printer.

After my business grew beyond the scope of Etsy I decided to migrate to Shopify where I quickly found that running a professional looking website was far easier than expected.

After figuring out the distribution side of things I quickly expanded my site to sell designs from artists all over the world. And thus, the Pixel Empire was born.

How is your store doing right now?

‌My store is doing better than ever and is projected to do extremely well this holiday season.

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How many people are involved into the project?

Technically it is still a one-man operation run by yours truly. If there is an obstacle I can’t overcome or do not have time for I hire freelancers to do so. I have dropship companies handle each order so I don’t consider their team as my own, though I definitely couldn’t run without them.

Since its inception, I have been a part of every responsibility needed to run the company until I have expanded to the point where I can find freelancers to do the job.

Who are your most loyal customers at the moment?

My most loyal customer base is definitely the gaming community. I believe my success with this demographic stems from myself being a huge gamer and nerd.

Because I am the target audience, I understand what they want.

Statistically, my largest recurring customers are male, age 18-26.

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Was it always a success or did you struggle for it?

I definitely have had varying success since I’ve started. But luckily, due to my nice margins and the fact that I don’t have inventory, I have always been profitable.

How has the new search affected the business?

A new powerful search bar is definitely a game changer.

When I look back at the statistics for the default Shopify search results from the holiday season 2016, I see so many missed opportunities for conversions. The default search bar was terribly slow, didn’t have predictive search, or so many other features I have come to expect in a search bar since I installed Searchanise.

The analytics for the revenue generated from Searchanise results is staggering.

Screenshot (4)

Dylan kindly provided the data from Google Analytics on sales before and after using Searchanise.

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What other tools did you use?

I have dozens of other tools and apps that all work in unison to provide my customers with a frictionless conversion process. Apps that offer upsells at checkout, carousels that display ‘related items, new arrivals, also available as, etc’, follow up with a customer after their order is delivered requesting a review in exchange for discounts, and so many others.

However, based on 2016 holiday season I think Searchanise is going to be the most lucrative newcomer to my site for this holiday season (comment: we had a talk before the Black Friday).

Do you enjoy being a part of ecommerce industry?

Absolutely. I couldn’t imagine being in any other industry. Even if I create new companies that sell extremely different products, I know that ecommerce will play a pivotal role its success.

What is your biggest struggle? What does your store need the most?

My site’s biggest struggle is its speed. I think my biggest hindrance in a higher conversion rate is my collection page’s speed. At one point this year it was taking up to 12 seconds to load. It was a miracle customers were still purchasing from my site with speeds like that.

Luckily, Searchanise’s new feature (smart navigation) to implement into collection pages has been a literal game changer.

Screenshot (1)

Not only are the biggest collection pages averaging about 1.5 seconds to load, the filter system rivals that of industry-leading sites.

I can’t wait to see the results of this holiday season with Searchanise’s help.

Here are the screenshots Dylan provided us with after the holidays.

Conversion rates

Conversion rates

Page views

Page views

 

Any industry trends you can feel running an online store?

I’m just about to run an ‘Ugly Christmas Sweater’ sale. I feel like this is the most ‘trendy’ promotion that I plan on doing this year. It’s the first time I’ve offered it, but I have a great selection of designs that I think will stand out from the rest.

Thank you for this great conversation Dylan! Do you have a message to our audience?

If you want the fastest search bar on Shopify with the most features and the most accommodating customer support team, then look no further than Searchanise.

I have tried other Shopify Search apps but none compare to Searchanise.

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We are proud to receive such a positive feedback from a person who achieved success single-handedly, only by his own effort and enthusiasm. Isn’t this example inspiring for everyone who is afraid of starting their own business?

And he is not going to stop! As Dylan said, his plans for 2018 include quadrupling the number of artists that sell on the site. As he’s spent the majority of 2017 improving his website, he’s going to devote 2018 mainly to expanding.

We are happy to be a part of this success story. And the other ones too.

How guys from Active In Style store doubled their revenue through the search

Last time, we created an article about ZoobGear store. They increased conversion through the site search up to 40% using Searchanise. ZoobGear is a Shopify customer, but I’m going to prove you that e-commerce platform doesn’t matter. Searchanise increases conversion through the search on any other platform.

I’ve talked to Tom from Active In Style and The Active Man stores. They’ve been using Magento for a long time, and we’ve discussed how the advanced search helped their store to boost sales. 5O8A2838 (e) (1) Tom, tell me please a few sentences about your stores. How did you come up with the idea of selling sportswear?

So the story of the sites started from Lorna Jane in Australia. Our founder Caroline Lucey moved back to the UK from Lorna Jane in Oz, and she noticed hardly anyone wore activewear in general (whereas in Australia this was a common thing). On seeing a few more people wearing activewear in the following months, Caroline decide to contact Lorna Jane to sell their brand in the UK, an agreement was made as long as she didn’t trade under the Lorna Jane name (as this could be a potential market to enter for them). That’s where birth of Active in Style came from it felt like almost instantly there was a huge demand for this high quality activewear. ActiveMan_Perpetua_018 (1) After the success of selling Lorna Jane to the UK market, many other brands approached Active in Style to sell on their behalf; Running Bare, Jaggad (both Oz brands) and then Onzie to name a few. After which we had gotten the attention of Adidas, Under Armour and Puma who all wanted to work with us.

Since then we balance lesser known brands we are passionate about and want to push to the market, and the bigger brands who help from a discovery and trust point of view. We’ve been going from strength to strength. L36C9427 (1) Why did you decide to use an improved search in the store? Did Searchanise increase your conversion through the search?

We run on a Magento platform, and before Searchanise we had a poor standard Magento search. If you had searched black tank tops on our site you’d get some black tanks (usually one’s with “tank” in the name) but often there would be rogue items like blue leggings. Although most importantly not all the black tank tops would appear in that search. It was embarrassing and an area we highlighted which needed to be improved immediately.

The impact of Searchanise has been vast not only does it provide an accurate search of our product database but the software is highly customisable meaning we can develop the pages to replicate our standard pages. All this being said the most important aspect of an ecommerce site search platform is has it improved our conversion rate. Search results 2017-07-20 15-17-45 In June 2016 using the default site search we had a conversion rate of 3.85% from 1116 sessions (site search sessions only) – magento default plugin in place. ga_2016 In June 2017 using the site search we had a conversion rate of 5.05% from 1841 sessions (again site search sessions only) – when Searchanise was in place. ga_2017 It’s very impressive to see not only our traffic to go up but the conversion rate increasing so substantially is incredible. The best thing about this particular data is the search bar is in an identical location and the increase in sessions would be a natural increase rather than traffic being focused to the search.

What other tools did you use to increase your store conversion in general?

The other tools key to helping our sites are Hotjar in terms of understanding our customer journeys, Google analytics is essential, we use an automation email provider called Ometria and then onsite features like shop the look and our ability to use bundles allows us to increase our conversion. Active in Style1 It was a great interview with Tom from Active In Style store. Many store owners pay a lot of attention to their adv campaigns, recommendations and email marketing. These tools are great, and they really help! But try to think about user experience, how easy for customers to find products and buy them. You’ll see that Searchanise is not a search, it’s a sales tool! IMG_6897 P.S. If you want to measure your search effectiveness, read our article about it. And don’t forget to share your results with us: drop a line to feedback@searchanise.com

mail_preview Oleg Silakov
Product Manager at Searchanise
osilakov@searchanise.com

How to Measure Search Effectiveness



Hi there,

My name is Oleg. I’m a Product Manager of the site search service called Smart Search & Instant Search. My job is to make our application effective for Shopify store owners.

In my view, the effectiveness of any application is measured in profit that it brings the store owner. Let’s take a site search for example. Econsultancy site research shows that the conversion among the visitors who used a site search is two times higher than among those who browsed through the products catalog. It’s good for store owners, and it sets them a goal—to create a convenient search in the shop to turn visitors into buyers.

Today, I’ll tell you how it is easy to evaluate the search effectiveness in your store with the help of Google Analytics (GA). GA believes that the search inside the store is an extremely important factor: it provides special “Site Search” reports to analyze the site search traffic.

Here is what you can analyze via GA:

  • Monitor how often visitors use search on your website (Google Analytics divides visitors into the Visits Without Site Search and Visits With Site Search groups).

  • Measure search conversion and compare it with product catalog.

  • Evaluate the revenue and the average order value in the search.

  • Analyze customers’ behavior who use site search.

  • And the main thing—understand if you need to invest in the search development, and how soon you will return your inv estments.


3 Steps to Set Up GA for Search Analytics

1. Turn on Enhanced Ecommerce in the Shopify admin panel
Go to the Online Stores tab → Preferences and find Google Analytics item. Add your GA code if you still haven’t activated analytics. Searchanise demo ~ Online Store Preferences ~ Shopify 2017-03-03 14-33-54
2. Turn on Enhanced Ecommerce in the GA admin panel
Visit Admin pageView tab → Ecommerce set-up. Next, turn on Enable Enhanced Ecommerce. Выделение_404
3. Turn on Site Search Tracking in the GA panel
On the previous step, we activated visitor tracking for Ecommerce. Now, go to the Admin pageViewView Settings. Выделение_405 Find and turn on Site Search Tracking on the bottom of the page. In the Query Parameter field, enter the letter “q” that means an internal query parameter in the site searсh. Other search apps could have different query parameters, and you can enter up to five parameters, separated by commas. Read How to identify search query parameters below. Выделение_406

Great! Now, GA tracks internal search traffic in your store!

Evaluation of Results

To view GA reports, open Behaviour tab → Usage. You’ll see the standard analytics reports based on visits. They are not so interesting for the evaluation of the financial efficiency of the search. So, go to the Ecommerce tab and choose to create charts by Revenue option as it shown on the screenshot. Выделение_398

Now you can get the efficiency graph for your search: Выделение_401

You have two segments of customers: Visits Without Site Search and Visits With Site Search. Compare clients by the following parameters:

  • Sessions

    Standard measure of how many visitors use search or view catalog.

  • Revenue

    Shows revenue of each segment. GA tracks your customers purchases, and how they made them: through the catalog or through the search. All customers purchases are added up together, which shows the profitability of each segment.

  • Transactions

    It shows how many purchases were made by customers from different segments. GA monitors whether the purchase took place or not, and from what page the user came to the product page.

  • Avg. Order Value

    It’s calculated by dividing Revenue by Transactions.

  • Ecommerce Conversion Rate

    It shows how many clients have made payments. It is calculated by dividing the number of customers in the Sessions column by the number of transactions.

  • Per session value

    Average revenue per visitor. The fewer visitors at a high check per buyer—the higher the parameter.

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It’s clear from our table that the majority of our customers viewed products through the catalog and made more purchases there. However, the customers that bought goods through the search brought more profit, and conversion of these customers was 39% instead of 17%.

Counting the total profit from all the customers who have purchased through the search, you can see the effectiveness of the internal search in your store!

We’ll be happy to know the results of your measurements. Join our private community on Facebook Shopify Growth Tips, and share your results!

mail_preview Oleg Silakov
Product Manager at Smart Search & Instant Search
osilakov@searchanise.com

New opportunities for web-stores with Searchanise + Yotpo

Searchanise+Yotpo_Blog Hi!

Today, I want to tell you about the services collecting product reviews. I came across 43 applications of this kind in the Shopify App Store. Some of them are free and some cost a lot of money. But there is a service our whole team fell in love with. The service is called Yotpo. It collects reviews from websites, Q&A, social networks, and e-mail messages. We were also pleasantly surprised that Yotpo can use the collected user-generated content (reviews and product ratings) to promote products on social networks.

We were so pleased with Yotpo that we’ve added its product ratings and comments to Searchanise! Now you can promote your products with the help of the user-generated content from the first letters typed in the search field. Look how cool it looks on the screenshots and demo store! yotpo_integration_1

The Yotpo team highly appreciated Searchanise bundled with their service. Therefore, they will hold a personal product demo, explain you the extended features and help you develop a strategy for collecting the user-generated content.

And there’s more! As we begin our partnership with Yotpo, Searchanise customers receive a 20% discount for the paid Yotpo subscription during the first year plus 10% lifetime discount. And Searchanise customers who purchase Yotpo subscription also receive a 50% discount for 6 months for Searchanise PRO!

Are you ready to collect feedback and promote your products easily? Then write to our team or John-David from Yotpo.

P.S. If you are already a Yotpo customer, use the Searchanise integration instruction.

mail_preview Oleg Silakov
Marketing Manager at Searchanise
osilakov@searchanise.com