Searchanise subscription vs. one-time purchase

Along with the Searchanise subscription you can find one-time purchase add-ons on CS-Cart and Magento marketplaces. As our clients ask us about the reason why they should choose Searchanise instead of non-subscription solutions, we’ve prepared the comparison chart that will make your choice easier.

Why should you choose to pay monthly instead of one-time purchase?

SEARCHANISE SUBSCRIPTION ONE-TIME PURCHASE ADD-ON
MONEY
Server expenses
Saves you money on hosting expenses. As Searchanise is a SaaS solution, Searchanise widgets are rendered from our servers. They won’t make any additional load to your server. Creates a considerable server load. It makes you choose a more expensive hosting plan and pay more monthly. The difference may cost you more than Searchanise subscription (Searchanise costs from USD 9/month).
Updates
No need to buy updates. All the new versions with new functionality and bugs fixed are available for free. Free access to updates is time-limited. You’ll have to purchase new versions regularly to keep the add-on up-to-date.
Support
Fully free support and compatibility assistance. Plus Custom CSS assistance for changing the look and feel of the widgets. Free support is time-limited. When warranty expires, you have to pay for consulting and fixing issues.
Free trial
Searchanise offers 14 day free trial for CS-Cart and Magento and 30 trial days for Magento 2. You can check how it works exactly in your store. No free trial. You can check only demos. It may vary from the real store experience.
SAFETY
Store breaks
Does not affect your store core files. All Searchanise files are located on our servers. So you don’t need to worry that Searchanise will break something in your store inner functionality. Is installed to your server and interacts with your store files. Some add-ons may affect the core of your store.
Data backup
All your settings and store analytics are kept safe on Searchanise servers. If you accidentally or intentionally delete Searchanise and decide to re-install it, all the data will automatically be restored.
Btw, you can easily download analytics for any time period from the Searchanise admin panel.
Settings and analytics are not backed up. If you re-install an add-on, you’ll have to set it up from scratch. The analytics data will be lost.
PROMO FEATURES
Searchanise provides a bundle of promo features available for free for all the Pro plans.

Product merchandising

It allows to change the order of search results.

Synonyms and redirects

These features allow to choose what exactly to show in search results for a specific search query.
    Synonyms allow set the same search results for different search queries.
    Redirects allow to direct your customers to any site or page of your store.

Suggestion dictionary

It allows to add your own suggestions to the automatically generated ones and set their order.

Search results in pages and categories

With Searchanise your customers can also search by categories, pages and articles of your store. This feature is included to Searchanise by default and provided for free.
No promo features offered or extra fees for the promo functionality. In some cases extra add-ons are required.

Still have doubts? Use our trial and contact us with any questions. You can leave anytime you want but you will not want to, we promise.

New April features

We’ve released a bunch of cool and highly requested features for Shopify stores in April. Most of them are promo-related so do not miss the chance to increase your store convresion with Searchanise.

Here they are.

Personalization

Personalization allows to form specific product suggestions for each customer based on product views. To enable it go to Searchanise admin panel → Preferences → General.

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Personalization is in beta and free to use now. Feel free to check it yourself.

Most Popular Products block

Last time we’ve released a brand new recommendation feature. It allows to add a Similar Products, New products or Featured products block to your store.

Most Popular Products recommendation block shows bestselling products of your store to your customers. Set it up in the Recommendations section and embed to any page of your store.

Screenshot (15)

To use this feature please update Searchanise permissions for order processing. You’ll see the corresponding notification in the Searchanise admin panel.

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Bestselling sorting

Now you can also promote your store bestsellers by allowing customers to sort search results and collection products in smart navigation by bestselling products.

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To use this sorting you’ll also need to update Searchanise permissions.

Show popular suggestions on click

Promote products through search even if your customers have not typed a letter yet! The new setting allows you to show 5 popular suggestions in the search input upon click. Go to Searchanise admin panel -> Instant search widget and enable the Show popular suggestions on click setting and check it.

Screenshot (17)

The feature works when there are more than 5 suggestions set up in the Suggestion dictionary.

Additional product info in search results

Now you can show an additional attribute (for example, vendor) in search results. Choose the attribute in the Display additional product field setting in the Search results widget →  Content section of the Searchanise admin panel.

joxi_screenshot_1520596530286

The attribute name can be changed in the Translations section of the Searchanise admin panel (Additional product field).


Have questions or suggestions on the new functionality? You’re very welcome to contact us at feedback@searchanise.com.

How Pixel Empire increased conversion and loading speed with Searchanise

You’ve already seen the articles on how our Zoobgear and Active in Style clients increased conversion with Searchanise. It could come to your mind that our app works well only for sport shops. The next case will make contrast with this amusing coincidence.

Here comes an example of Searchanise in a creative industry. Dylan from Pixel Empire shared with us his success story, promotion ideas and his experience with Searchanise. It was a pleasure to have a talk with him.

Video Game slidesow

Dylan, how did you come up with the idea of the e-shop?

I originally was the owner of a humble little Etsy store. I sold various art prints that I created in Photoshop and printed each design myself out of my college’s printer.

After my business grew beyond the scope of Etsy I decided to migrate to Shopify where I quickly found that running a professional looking website was far easier than expected.

After figuring out the distribution side of things I quickly expanded my site to sell designs from artists all over the world. And thus, the Pixel Empire was born.

How is your store doing right now?

‌My store is doing better than ever and is projected to do extremely well this holiday season.

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How many people are involved into the project?

Technically it is still a one-man operation run by yours truly. If there is an obstacle I can’t overcome or do not have time for I hire freelancers to do so. I have dropship companies handle each order so I don’t consider their team as my own, though I definitely couldn’t run without them.

Since its inception, I have been a part of every responsibility needed to run the company until I have expanded to the point where I can find freelancers to do the job.

Who are your most loyal customers at the moment?

My most loyal customer base is definitely the gaming community. I believe my success with this demographic stems from myself being a huge gamer and nerd.

Because I am the target audience, I understand what they want.

Statistically, my largest recurring customers are male, age 18-26.

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Was it always a success or did you struggle for it?

I definitely have had varying success since I’ve started. But luckily, due to my nice margins and the fact that I don’t have inventory, I have always been profitable.

How has the new search affected the business?

A new powerful search bar is definitely a game changer.

When I look back at the statistics for the default Shopify search results from the holiday season 2016, I see so many missed opportunities for conversions. The default search bar was terribly slow, didn’t have predictive search, or so many other features I have come to expect in a search bar since I installed Searchanise.

The analytics for the revenue generated from Searchanise results is staggering.

Screenshot (4)

Dylan kindly provided the data from Google Analytics on sales before and after using Searchanise.

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What other tools did you use?

I have dozens of other tools and apps that all work in unison to provide my customers with a frictionless conversion process. Apps that offer upsells at checkout, carousels that display ‘related items, new arrivals, also available as, etc’, follow up with a customer after their order is delivered requesting a review in exchange for discounts, and so many others.

However, based on 2016 holiday season I think Searchanise is going to be the most lucrative newcomer to my site for this holiday season (comment: we had a talk before the Black Friday).

Do you enjoy being a part of ecommerce industry?

Absolutely. I couldn’t imagine being in any other industry. Even if I create new companies that sell extremely different products, I know that ecommerce will play a pivotal role its success.

What is your biggest struggle? What does your store need the most?

My site’s biggest struggle is its speed. I think my biggest hindrance in a higher conversion rate is my collection page’s speed. At one point this year it was taking up to 12 seconds to load. It was a miracle customers were still purchasing from my site with speeds like that.

Luckily, Searchanise’s new feature (smart navigation) to implement into collection pages has been a literal game changer.

Screenshot (1)

Not only are the biggest collection pages averaging about 1.5 seconds to load, the filter system rivals that of industry-leading sites.

I can’t wait to see the results of this holiday season with Searchanise’s help.

Here are the screenshots Dylan provided us with after the holidays.

Conversion rates

Conversion rates

Page views

Page views

 

Any industry trends you can feel running an online store?

I’m just about to run an ‘Ugly Christmas Sweater’ sale. I feel like this is the most ‘trendy’ promotion that I plan on doing this year. It’s the first time I’ve offered it, but I have a great selection of designs that I think will stand out from the rest.

Thank you for this great conversation Dylan! Do you have a message to our audience?

If you want the fastest search bar on Shopify with the most features and the most accommodating customer support team, then look no further than Searchanise.

I have tried other Shopify Search apps but none compare to Searchanise.

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We are proud to receive such a positive feedback from a person who achieved success single-handedly, only by his own effort and enthusiasm. Isn’t this example inspiring for everyone who is afraid of starting their own business?

And he is not going to stop! As Dylan said, his plans for 2018 include quadrupling the number of artists that sell on the site. As he’s spent the majority of 2017 improving his website, he’s going to devote 2018 mainly to expanding.

We are happy to be a part of this success story. And the other ones too.

How guys from Active In Style store doubled their revenue through the search

Last time, we created an article about ZoobGear store. They increased conversion through the site search up to 40% using Searchanise. ZoobGear is a Shopify customer, but I’m going to prove you that e-commerce platform doesn’t matter. Searchanise increases conversion through the search on any other platform.

I’ve talked to Tom from Active In Style and The Active Man stores. They’ve been using Magento for a long time, and we’ve discussed how the advanced search helped their store to boost sales. 5O8A2838 (e) (1) Tom, tell me please a few sentences about your stores. How did you come up with the idea of selling sportswear?

So the story of the sites started from Lorna Jane in Australia. Our founder Caroline Lucey moved back to the UK from Lorna Jane in Oz, and she noticed hardly anyone wore activewear in general (whereas in Australia this was a common thing). On seeing a few more people wearing activewear in the following months, Caroline decide to contact Lorna Jane to sell their brand in the UK, an agreement was made as long as she didn’t trade under the Lorna Jane name (as this could be a potential market to enter for them). That’s where birth of Active in Style came from it felt like almost instantly there was a huge demand for this high quality activewear. ActiveMan_Perpetua_018 (1) After the success of selling Lorna Jane to the UK market, many other brands approached Active in Style to sell on their behalf; Running Bare, Jaggad (both Oz brands) and then Onzie to name a few. After which we had gotten the attention of Adidas, Under Armour and Puma who all wanted to work with us.

Since then we balance lesser known brands we are passionate about and want to push to the market, and the bigger brands who help from a discovery and trust point of view. We’ve been going from strength to strength. L36C9427 (1) Why did you decide to use an improved search in the store? Did Searchanise increase your conversion through the search?

We run on a Magento platform, and before Searchanise we had a poor standard Magento search. If you had searched black tank tops on our site you’d get some black tanks (usually one’s with “tank” in the name) but often there would be rogue items like blue leggings. Although most importantly not all the black tank tops would appear in that search. It was embarrassing and an area we highlighted which needed to be improved immediately.

The impact of Searchanise has been vast not only does it provide an accurate search of our product database but the software is highly customisable meaning we can develop the pages to replicate our standard pages. All this being said the most important aspect of an ecommerce site search platform is has it improved our conversion rate. Search results 2017-07-20 15-17-45 In June 2016 using the default site search we had a conversion rate of 3.85% from 1116 sessions (site search sessions only) – magento default plugin in place. ga_2016 In June 2017 using the site search we had a conversion rate of 5.05% from 1841 sessions (again site search sessions only) – when Searchanise was in place. ga_2017 It’s very impressive to see not only our traffic to go up but the conversion rate increasing so substantially is incredible. The best thing about this particular data is the search bar is in an identical location and the increase in sessions would be a natural increase rather than traffic being focused to the search.

What other tools did you use to increase your store conversion in general?

The other tools key to helping our sites are Hotjar in terms of understanding our customer journeys, Google analytics is essential, we use an automation email provider called Ometria and then onsite features like shop the look and our ability to use bundles allows us to increase our conversion. Active in Style1 It was a great interview with Tom from Active In Style store. Many store owners pay a lot of attention to their adv campaigns, recommendations and email marketing. These tools are great, and they really help! But try to think about user experience, how easy for customers to find products and buy them. You’ll see that Searchanise is not a search, it’s a sales tool! IMG_6897 P.S. If you want to measure your search effectiveness, read our article about it. And don’t forget to share your results with us: drop a line to feedback@searchanise.com

mail_preview Oleg Silakov
Product Manager at Searchanise
osilakov@searchanise.com

How Sport Equipment Store Increased Conversion by 45% on the Orders through Search.

“People open product page, look at it and leave website. Then they come back, and then leave the site again, and the purchase process takes some time. … The customers usually come 4 times in average before they complete a purchase, but sometimes it can get up to 20 times!”

This interesting information I learned from Eric, the owner of ZoobGear – boxing & MMA gear store store. And it all started with a thank you note saying that our service really increased conversion in Eric’s store. Searchanise boosted the overall conversion by 10%, and the conversion of purchases through search by 45%! I immediately gave a call and asked Eric how the improved search affected the store sales, and what other factors helped ZoobGear increase their conversion. ZoobGear.com | Professional MMA Gear 2017-05-03 14-11-53 Oleg: Hi Eric, please tell me about your store, and how the advanced search increased your conversion.

Eric: Hi, we sell boxing & MMA equipment. Basically, our orders are divided into 2 types. Basic orders (simple small stuff like boxing gloves) and bundles. Sometimes people use the search and sometimes not, but the average order size is very large. It’s about $400, and it what usually happens when people open a product page, look at it, and leave the website. Then they come back, and then leave the site again, and the purchase process takes some time. And what we’ve noticed when people come back to the site, they couldn’t find a product because the search wasn’t good enough. And we did everything to hide the search, especially on mobile. We wanted people to use the navigation because it was easier, and Shopify search wasn’t good enough. That’s the point, and once we started to use Searchanise app, our customers started to get directly to product pages and complete the orders that we tracked via Google Analytics and Hotjar.

Basically, we tracked every sale we have, and every customer session on the web site via Hotjar. The customers usually come 4 times in average before they complete a purchase, but sometimes it can get up to 20 times! All our products divided between light and heavy items (bundles for $400). For example, the product Title 4-Score Punching Bag Stand – Full With Bags is a bestseller, and people come back an average 16 times to buy it. The product itself is $350 and the shipping is an extra $100 what makes customers come and leave a lot before making a decision. And we also noticed that 90% of the audience search the products via the phone. Before that, they couldn’t find products and we lost a lot of sales. Buy Title 4-Score Punching Bag Stand - Full With Bags Online – ZoobGear 2017-05-05 11-31-45

In fact, we don’t use advanced features, just instant search and search page results. And it gave us awesome results! That’s the best thing the app did for us, and now we have it on mobile. We put it in the header, and people use it a lot!

We also advertise mostly on Google Shopping, and when people come directly to the product page, but then they go to the bestsellers because it costs a lot for them. They search for some other sites, and come a day or a week later, and they find a product and purchase it. These people usually use search for the most common products, the small products. For these customers conversion through search increased by 45%. TITLE 4-SCORE PUNCHING BAG STAND - FULL WITH BAGS - Google Search 2017-05-03 14-49-21

Oleg: What other things do you use to increase your conversion in general?

Eric: We use a lot of videos. When we added videos, things changed dramatically. People usually don’t have them on their websites, so it helps us a lot.

We also provide discounts. Sometimes people first search for the discount, and we give a 10% discount for the first order. Popups with discounts really work.

When people come to buy gloves and other things where people don’t familiar with the sizing, it’s very important to have a correct size list, especially with gloves, headgears and shin guards. It’s not a shirt, when you know your size—small, medium, large, etc. You need the exact sizing. So, we added that—things improved dramatically.

Basically we advertise mostly on two product pages through Google Shopping. It’s about 90% of our traffic, and we’ve just improved product page. Things dramatically changed.

We added Limespot recommendations. Now, there are two main ways to navigate on mobile through the site—via the search and via recommendations. People don’t want to use catalog navigation on mobile, it’s too long and too many clicks. So, Searchanise and Limespot for mobile.

We added the reviews system, and encourage our customers to leave reviews. Now, we have lots of reviews—over 1,000 reviews, and they help. People give their honest opinion on the product that also helps a lot. Bundles – ZoobGear 2017-05-03 14-24-24

Basically, we added all the information we needed. People usually ask about discount prices, about return policy, about security. We add all this information to the product page in a separate tab. You have product description, and then you have FAQ. All the information was added to the product page, because it’s the most important page for our customers. Buy Combat Sports MMA Gloves + Shin Guards Bundle Online – ZoobGear 2017-05-03 14-36-48

Oleg: Information about the store. How did you start to sell sport equipment?

Eric: Basically, we started a year and a half ago. We just contacted all major brands, and worked really hard on automation. To make things appear on the website automatically without manual work. We had lots of trouble with inventory updates, and we really try to automate everything. And now we sell more than 2,000 products from 100 brands. We work officially with Ringside, Combat sports, Title Boxing, Rival Boxing, UFC and others. All the major brands. Gloves | FREE Shipping @ ZoobGear.com 2017-05-03 14-17-32 Oleg: Thank you very much for your story! We’ll be waiting more information from you.

Eric also kindly provided the data from Google Analytics on sales before the introduction of Searchanise, and after it. zoobgear-search-usage-nov16-jan17 (1).PNG

Increasing conversion is a complex, and not always understandable task. ZoobGear tried many things: a list of sizes, a FAQ on the product page, reviews, recommendations and finally they added improved search. There is no single way to increase sales and conversion by the wave of the hand. Only a set of methods helps the store become successful.

P.S. Never forget about mobile users. Mobile purchases has reached 40% of all sales in the whole e-commerce. And as Eric said, it’s not convenient for customers to browse the catalog on the phone screen. Therefore, Searchanise search and Limespot recommendations will help you!

mail_preview Oleg Silakov
Product Manager at Smart Search & Instant Search
osilakov@searchanise.com

How to Measure Search Effectiveness



Hi there,

My name is Oleg. I’m a Product Manager of the site search service called Smart Search & Instant Search. My job is to make our application effective for Shopify store owners.

In my view, the effectiveness of any application is measured in profit that it brings the store owner. Let’s take a site search for example. Econsultancy site research shows that the conversion among the visitors who used a site search is two times higher than among those who browsed through the products catalog. It’s good for store owners, and it sets them a goal—to create a convenient search in the shop to turn visitors into buyers.

Today, I’ll tell you how it is easy to evaluate the search effectiveness in your store with the help of Google Analytics (GA). GA believes that the search inside the store is an extremely important factor: it provides special “Site Search” reports to analyze the site search traffic.

Here is what you can analyze via GA:

  • Monitor how often visitors use search on your website (Google Analytics divides visitors into the Visits Without Site Search and Visits With Site Search groups).

  • Measure search conversion and compare it with product catalog.

  • Evaluate the revenue and the average order value in the search.

  • Analyze customers’ behavior who use site search.

  • And the main thing—understand if you need to invest in the search development, and how soon you will return your inv estments.


3 Steps to Set Up GA for Search Analytics

1. Turn on Enhanced Ecommerce in the Shopify admin panel
Go to the Online Stores tab → Preferences and find Google Analytics item. Add your GA code if you still haven’t activated analytics. Searchanise demo ~ Online Store Preferences ~ Shopify 2017-03-03 14-33-54
2. Turn on Enhanced Ecommerce in the GA admin panel
Visit Admin pageView tab → Ecommerce set-up. Next, turn on Enable Enhanced Ecommerce. Выделение_404
3. Turn on Site Search Tracking in the GA panel
On the previous step, we activated visitor tracking for Ecommerce. Now, go to the Admin pageViewView Settings. Выделение_405 Find and turn on Site Search Tracking on the bottom of the page. In the Query Parameter field, enter the letter “q” that means an internal query parameter in the site searсh. Other search apps could have different query parameters, and you can enter up to five parameters, separated by commas. Read How to identify search query parameters below. Выделение_406

Great! Now, GA tracks internal search traffic in your store!

Evaluation of Results

To view GA reports, open Behaviour tab → Usage. You’ll see the standard analytics reports based on visits. They are not so interesting for the evaluation of the financial efficiency of the search. So, go to the Ecommerce tab and choose to create charts by Revenue option as it shown on the screenshot. Выделение_398

Now you can get the efficiency graph for your search: Выделение_401

You have two segments of customers: Visits Without Site Search and Visits With Site Search. Compare clients by the following parameters:

  • Sessions

    Standard measure of how many visitors use search or view catalog.

  • Revenue

    Shows revenue of each segment. GA tracks your customers purchases, and how they made them: through the catalog or through the search. All customers purchases are added up together, which shows the profitability of each segment.

  • Transactions

    It shows how many purchases were made by customers from different segments. GA monitors whether the purchase took place or not, and from what page the user came to the product page.

  • Avg. Order Value

    It’s calculated by dividing Revenue by Transactions.

  • Ecommerce Conversion Rate

    It shows how many clients have made payments. It is calculated by dividing the number of customers in the Sessions column by the number of transactions.

  • Per session value

    Average revenue per visitor. The fewer visitors at a high check per buyer—the higher the parameter.

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It’s clear from our table that the majority of our customers viewed products through the catalog and made more purchases there. However, the customers that bought goods through the search brought more profit, and conversion of these customers was 39% instead of 17%.

Counting the total profit from all the customers who have purchased through the search, you can see the effectiveness of the internal search in your store!

We’ll be happy to know the results of your measurements. Join our private community on Facebook Shopify Growth Tips, and share your results!

mail_preview Oleg Silakov
Product Manager at Smart Search & Instant Search
osilakov@searchanise.com