12 ecommerce trends you need to adopt in 2019

Hi there,

Living in the moment does not work for ecommerce. You know it well.

Why bother hitting the future trends?

  • to stop wasting money on technologies that are not going to bring you any profit
  • to find a new direction for developing or promoting your product
  • to outrun competitors and stand out for a long time
  • to win customers loyalty by always offering them something cool and new

 

Our partner Loyalty Lion prepared an ebook with articles on different areas of ecommerce development. It includes trends in marketing activities and channels of communication with customers, recommendations on personalization tools, customer service changing, alternative payments and other things you must know to make profit in 2019.

Great news is that the Ecommerce Trends ebook is absolutely free. Follow this link to read the whole kit of ecommerce tips.

DOWNLOAD ECOMMERCE TRENDS FOR FREE

 

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Searchanise has contributed to the ebook with the article on search trends. Read the ebook part with The future relationship between site search and AI article on this link.

READ ABOUT TRENDS IN SEARCH

Here are new things you’ll discover from our article.

2018 trends in search that have already been adopted:

  • Personalisation and recommendations
  • Artificial intelligence
  • Search speed

Things that will make a hit in 2019 and a few years ahead:

  • Advanced personalization
  • Voice search and search by pictures
  • New opportunities for customization
  • AR and VR
  • AI in search

and even more.


Do you feel there are other trends we forgot to mention? Share your thoughts about the ebook and Searchanise article in your reply.

Searchanise + SocialShopWave: 2 all-in-one solutions instead of multiple apps

searchanise_socialshop

Hi there,

Christmas holidays are over and we’re already working hard to make Searchanise even more superpowerful.

Just remember killer features that we added in 2018:

 

Today I’m ready to present to you another integration that many of our customers asked for. Have you searched for a complex solution for acquiring traffic, driving sales for Shopify sites and boosting social sharing on your Shopify store?

Meet SocialShopWave which combines functionality of several extra-useful apps in one app.

About SocialShopWave

SocialShopWave is an all-in-one solution for driving social shares and new traffic to your site, creating viral engagement, collecting leads, etc.

The following suite of social apps can help your business grow:

  • Social Login,
  • Photo reviews,
  • Wishlist,
  • Social Sharing,
  • Loyalty and Rewards,
  • Shop Instagram and UGC,
  • Community,
  • Automated Emails

and many others.

Shopify Reviews by SocialShopWave

You will be able to convert photo reviews, wishlists, interests, behaviours, and data into sales.

On top of it, it allows to reward customers with loyalty points and launch your own referral program. Moreover, this great all-rounder will allow you not only to integrate the features you want, but also things you had not even thought of.

Integration with Searchanise

We’ve successfully integrated with SocialShopWave photo reviews. That means you can see product ratings and the number of reviews in Searchanise widgets and also filter search results by reviews.

Just a couple of clicks and the integration is enabled. See the detailed instruction here.

Special offer

SocialShopWave has prepared something special for all Searchanise customers. You can enjoy an exclusive extended 60 day trial instead of 30 day one.

To use the offer install SocialShopWave by following this link.

TRY SOCIALSHOPWAVE


Feel free to share your thoughts about the new integration or any other things you’d like to let us know about! Leave a comment or write directly to feedback@searchanise.com

Growing from zero to a million dollar business: Suits Outlets experience

Every man deserves a couple well designed stylish suits without breaking the bank.

Suits Outlets site

Daniel Liu, President at Suits Outlets, proves that exceptional business can be built in a year only if you really take care of your store and, first of all, think about your customers.

We were happy to have a conversation with Daniel. Have a look at his experience to know:

  • how to reach a million dollar revenue starting with only two people in the team
  • how to increase your store conversion by 60%
  • why it is crucial that customers find products in 5 clicks
  • tips from Suits Outlets experience to research customer behaviour and improve your store

 

How did it all start?

It was back in early 2017 when I was studying at the Fashion Institute of Technology. I worked on a project of marketing research in NYC’s men’s fashion industry. I was surprised it was so hard to find a good quality suit under $200 in New York City.

And I’ve been hearing people saying that buying a suit is a big investment, which it really shouldn’t. Every man deserves a couple well designed stylish suits without breaking the bank.

 

Suits Outlets Store&Warehouse

Suits Outlets Store&Warehouse

 

How many people were involved into the project?

Back in 2017, we started with just 2 people, one on the engineering side, one on the product side.

What issues did you experience on your way to success?

Since shopping a suit online is different from buying a book, we have to carefully design the user experience to make it easy and useful. So our biggest struggle is designing the website.

 

Inside Suits Outlets cosy office

Inside Suits Outlets cosy office

 

After researching existing men’s fashion websites, we believe an ideal shopping experience requires the website to be “flat”, meaning customers can find what they look for in less than 5 clicks and the interface should be simple and no information overwhelm.

Why did you choose Searchanise for your store?

Before using Smart Search & Instant Search, we, just like other Shopify users, experienced a hard time finding a search & filter plugin. We used Instant Search +, Product Filter & Search and a lot of other search plugins, none of them meet our needs completely.

We were even thinking of switching from Shopify to Magento because due to the number of products we have, searching is just so important to us.

With your beautiful interface, we provide great convenience for customers to directly filter suit size/color/styles and make shopping really easy.

 

Search results page at Suits Outlets store

How did Searchanise affect your store conversion?

Our company was founded in Nov 2017, and when our website SuitsOutlets.com started using Smart Search & Instant Search in March 2018, our March sale was 215 orders with 1.04% conversion rate while last month(October) sale was 588 orders with 1.72% conversion rate.

Statistics on raising conversion

Why else do you like our search?

To truly understand what customers think of our storefront, we send out surveys and ask customers for the shopping experience. We are glad to see a lot of customers like the way they can search and easily, fastly find what they are looking for:

Customer research data by Suits Outlets

 

Which Searchanise features work for your business?

We currently use:

  • Search
  • Navigation
  • Filter
  • Suggestion dictionary
  • Synonyms

Searchanise widgets at Suits Outlets store

The most important feature we need from Searchanise is filtering. For example, a customer is looking for a black 3 piece suit in 42 Regular, preferable in pinstripe design. With Searchanise, it is just a few clicks away from what they expected.

We use Shopify’s auto collection feature along with Searchanise filter, the whole process of integrating is automatic.

Considering we are constantly updating product catalog, it saves a huge amount of time and no manual maintenance is needed. Amazing!

What are your business plans for the nearest future?

In early 2019, we will work directly with more manufacturers on introducing new styles while keeping prices affordable. Other priorities include optimizing CRM, implementing customer behavior(clickstream) analysis, etc.

 

 

Suits Outlets office, outside

Great Suits Outlets office, outside

 

I feel very lucky to work with great companies like Searchanise and they made it possible for us to move fast and break things.

Final words

We are proud to share our experience of growing from zero to a million dollar business in 1 year, and without Smart Search & Instant Search, it will not be possible.

Daniel hopes their experience can help others as well. The Suits Outlets story is so inspiring that we are sure it can!

Do you find the article helpful? Feel free to share your thoughts in the comments.

Searchanise + Plobal Apps: Try Searchanise for mobile apps

рассылка_plobal apps

Hi there,

Do you know that most visitors tend to come to your store from mobiles? Would you like to make their experience even brighter with a mobile app?

We’re happy to announce that Plobal Apps now integrates Searchanise technology in their mobile apps.

Plobal helps to create cool native mobile apps for Shopify and Shopify Plus stores. It uses the most cutting-edge technologies including machine learning and artificial intelligence to power mobile experience for some of the biggest businesses on Shopify.

Plobal Apps features:

  • Smart Filters, 
  • Flash Sale Banners, 
  • Abandoned Cart Push Notifications, 
  • Multi-Currency 
  • 100+ more

Now Searchanise high-relevance search results are available for the Plobal customers. If you use Searchanise on your Shopify store, you can now integrate it with your Shopify mobile app too.

Why else should you trust Plobal Apps? They have 240+ reviews on the app store with 5 star ones prevailing. So customers seem to really like it. :)

SPECIAL OFFER FOR SEARCHANISE SUBSCRIBERS: 30% discount for all annual plans of Plobal Apps. Find the discount code below.

 
SEARCHANISE30
Enter it on the payment summary page while making the purchase.


The app is available on the Shopify App Store. Feel free to check it out!

Automated recommendation blocks

Automated recommendations

Hi there,

We could not wait till next month to introduce our new feature. We worked really hard and we are excited to let you know about the results!

When it came to adding recommendation blocks to your storefront, applying changes manually to your theme files was inevitable. We totally understand it may come as a real headache if you are not a tech guy. So we just made it way easier.

Now you can add recommendation blocks to a selected page of your store just in a couple of clicks.

Go to Searchanise admin panel -> Recommendations, add a new block or edit the existing one and choose the Auto option:

Auto recommendations settings

You’ll just need to select a page and save the changes. The created widget will be added to the bottom part of the selected page.

A recommendation block example

You can still add recommendation blocks to your theme files manually in case you’d like to choose a specific place for them. Here is the detailed instruction on how you can do it.

Check it out yourself and let us know how it works for you!

New September features and improvements

banner_осень

Hi there,

We had a lot of things to do in September. We’ve added a new complex sales and optimization tool, detailed email reports, filter improvements on demand, and integrations with several hot apps. Let’s talk about them all.  

Usergroup rules  

Let’s suppose you’d like to divide your store into wholesale and retail parts and show wholesale and retail customers different pricing. No extra apps are needed for this now!  

If you have customers and products tagged wholesale, you can set up the necessary rule just in a few clicks. Just go to Searchanise admin panel -> Preferences -> Usergroup rules section to find the settings.  

joxi_screenshot_1539158386581

See other examples of using Usergroup rules in the article that we’ve prepared for you. Set up VIP pricing, hide specific products from a selected group of customers, perform any experiments you want and see how it affects your sales! 

Email reports 

We are sure you know it’s crucial to track the effectiveness of any tool you use. You no longer need to bother about checking Searchanise analytics. We’ll send you all the relevant information regularly with our new email reports. 

Just go to Searchanise admin panel -> Analytics -> Settings and choose to receive reports once a week (by default), once a month or never. Handy, isn’t it? 

Searchanise email reports

If there were less than 10 clicks on products and suggestions in Searchanise within a period, an analytics email won’t be sent to you.  

Filter improvements  

Filters by product options are finally available! Add the appropriate options separated by commas to the Searchanise admin panel -> Filters -> Settings -> Filters by options field.  

joxi_screenshot_1539171428709

Want more? Many customers asked us to have an opportunity to show filters closed from the start. Now we are crossing this feature off our to-do list!  

Set it up in Searchanise admin panel -> Search results widget -> Filters -> Default Desktop View. Here is how the results look.  

Searchanise filters closed

Don’t forget to click Apply changes in order to save the settings. As for me, I did. :) 

Integrations 

We are proud to integrate with more popular apps you asked us to have a look at. Here they are. 

     It switches conversion in your store automatically depending on your customer geolocation. 

     The integration with this extra hot default Shopify review app is finally available. 

     This app showcases reviews and allows to add stunning review galleries to your store. 

By the way, Loox still offers a free month of using their service to all Searchanise subscribers. Just follow this link to use the offer. 

All the integrations are activated easily in Searchanise admin panel -> Integrations section. 

What’s more? 

  • You know we are constantly working on search speed improvement. We managed to optimize the servers again so that Searchanise worked even faster on your stores! 
  • If you’d like to read some tips from our clients, have a look at the article where Home Bar Classics shares their experience on keeping up with the changing technologies. 

 

The features you can expect soon 

  • complex filter improvements you’ll fall in love with 
  • automatic recommendation blocks 

Hope you liked our new features! Feel free to contact us with any questions and suggestions at feedback@searchanise.com

 

New April features

We’ve released a bunch of cool and highly requested features for Shopify stores in April. Most of them are promo-related so do not miss the chance to increase your store convresion with Searchanise.

Here they are.

Personalization

Personalization allows to form specific product suggestions for each customer based on product views. To enable it go to Searchanise admin panel → Preferences → General.

joxi_screenshot_1520833053085

Personalization is in beta and free to use now. Feel free to check it yourself.

Most Popular Products block

Last time we’ve released a brand new recommendation feature. It allows to add a Similar Products, New products or Featured products block to your store.

Most Popular Products recommendation block shows bestselling products of your store to your customers. Set it up in the Recommendations section and embed to any page of your store.

Screenshot (15)

To use this feature please update Searchanise permissions for order processing. You’ll see the corresponding notification in the Searchanise admin panel.

903b75e8b4

Bestselling sorting

Now you can also promote your store bestsellers by allowing customers to sort search results and collection products in smart navigation by bestselling products.

joxi_screenshot_1521437722550

To use this sorting you’ll also need to update Searchanise permissions.

Show popular suggestions on click

Promote products through search even if your customers have not typed a letter yet! The new setting allows you to show 5 popular suggestions in the search input upon click. Go to Searchanise admin panel -> Instant search widget and enable the Show popular suggestions on click setting and check it.

Screenshot (17)

The feature works when there are more than 5 suggestions set up in the Suggestion dictionary.

Additional product info in search results

Now you can show an additional attribute (for example, vendor) in search results. Choose the attribute in the Display additional product field setting in the Search results widget →  Content section of the Searchanise admin panel.

joxi_screenshot_1520596530286

The attribute name can be changed in the Translations section of the Searchanise admin panel (Additional product field).


Have questions or suggestions on the new functionality? You’re very welcome to contact us at feedback@searchanise.com.

How Pixel Empire increased conversion and loading speed with Searchanise

You’ve already seen the articles on how our Zoobgear and Active in Style clients increased conversion with Searchanise. It could come to your mind that our app works well only for sport shops. The next case will make contrast with this amusing coincidence.

Here comes an example of Searchanise in a creative industry. Dylan from Pixel Empire shared with us his success story, promotion ideas and his experience with Searchanise. It was a pleasure to have a talk with him.

Video Game slidesow

Dylan, how did you come up with the idea of the e-shop?

I originally was the owner of a humble little Etsy store. I sold various art prints that I created in Photoshop and printed each design myself out of my college’s printer.

After my business grew beyond the scope of Etsy I decided to migrate to Shopify where I quickly found that running a professional looking website was far easier than expected.

After figuring out the distribution side of things I quickly expanded my site to sell designs from artists all over the world. And thus, the Pixel Empire was born.

How is your store doing right now?

‌My store is doing better than ever and is projected to do extremely well this holiday season.

download

How many people are involved into the project?

Technically it is still a one-man operation run by yours truly. If there is an obstacle I can’t overcome or do not have time for I hire freelancers to do so. I have dropship companies handle each order so I don’t consider their team as my own, though I definitely couldn’t run without them.

Since its inception, I have been a part of every responsibility needed to run the company until I have expanded to the point where I can find freelancers to do the job.

Who are your most loyal customers at the moment?

My most loyal customer base is definitely the gaming community. I believe my success with this demographic stems from myself being a huge gamer and nerd.

Because I am the target audience, I understand what they want.

Statistically, my largest recurring customers are male, age 18-26.

Series4 1

Was it always a success or did you struggle for it?

I definitely have had varying success since I’ve started. But luckily, due to my nice margins and the fact that I don’t have inventory, I have always been profitable.

How has the new search affected the business?

A new powerful search bar is definitely a game changer.

When I look back at the statistics for the default Shopify search results from the holiday season 2016, I see so many missed opportunities for conversions. The default search bar was terribly slow, didn’t have predictive search, or so many other features I have come to expect in a search bar since I installed Searchanise.

The analytics for the revenue generated from Searchanise results is staggering.

Screenshot (4)

Dylan kindly provided the data from Google Analytics on sales before and after using Searchanise.

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What other tools did you use?

I have dozens of other tools and apps that all work in unison to provide my customers with a frictionless conversion process. Apps that offer upsells at checkout, carousels that display ‘related items, new arrivals, also available as, etc’, follow up with a customer after their order is delivered requesting a review in exchange for discounts, and so many others.

However, based on 2016 holiday season I think Searchanise is going to be the most lucrative newcomer to my site for this holiday season (comment: we had a talk before the Black Friday).

Do you enjoy being a part of ecommerce industry?

Absolutely. I couldn’t imagine being in any other industry. Even if I create new companies that sell extremely different products, I know that ecommerce will play a pivotal role its success.

What is your biggest struggle? What does your store need the most?

My site’s biggest struggle is its speed. I think my biggest hindrance in a higher conversion rate is my collection page’s speed. At one point this year it was taking up to 12 seconds to load. It was a miracle customers were still purchasing from my site with speeds like that.

Luckily, Searchanise’s new feature (smart navigation) to implement into collection pages has been a literal game changer.

Screenshot (1)

Not only are the biggest collection pages averaging about 1.5 seconds to load, the filter system rivals that of industry-leading sites.

I can’t wait to see the results of this holiday season with Searchanise’s help.

Here are the screenshots Dylan provided us with after the holidays.

Conversion rates

Conversion rates

Page views

Page views

 

Any industry trends you can feel running an online store?

I’m just about to run an ‘Ugly Christmas Sweater’ sale. I feel like this is the most ‘trendy’ promotion that I plan on doing this year. It’s the first time I’ve offered it, but I have a great selection of designs that I think will stand out from the rest.

Thank you for this great conversation Dylan! Do you have a message to our audience?

If you want the fastest search bar on Shopify with the most features and the most accommodating customer support team, then look no further than Searchanise.

I have tried other Shopify Search apps but none compare to Searchanise.

Series4 2


We are proud to receive such a positive feedback from a person who achieved success single-handedly, only by his own effort and enthusiasm. Isn’t this example inspiring for everyone who is afraid of starting their own business?

And he is not going to stop! As Dylan said, his plans for 2018 include quadrupling the number of artists that sell on the site. As he’s spent the majority of 2017 improving his website, he’s going to devote 2018 mainly to expanding.

We are happy to be a part of this success story. And the other ones too.