Home Bar Classics: How Searchanise helps a starting business to grow and keep up with the changing market

We have something from our clients experience to share with you again! Guys from Home Bar Classics take care of the comfort in your home by offering home bar furnishings and décor.

There are only four people in the project at the moment but they already managed to carve out a solid niche and are constantly working on improving their service. And, as the project owner Maxim Nekhoda stated, Searchanise is one of the key tools that they rely on.

We were happy to have a talk with Maxim and know more about Home Bar Classics way to success from the very start of the business.

home bar classics home Choosing Ecommerce

We were looking for a way to prove the market before making a major investment in inventory and physical assets. During our research we came across fulfillment by drop shipping as a business model and decided to experiment with the idea.

We quickly realized the scalability potential of e-shopping versus traditional retail and began to optimize and expand our initial experiment.
Today we conduct all of our sales online and are striving to expand our market share. Our store is doing great! We’ve successfully established a strong product base and are working to expand our inventory and reach.

We want to make sure that our growth is sustainable and that we do not sacrifice quality or customer care for the sake of rapid expansion.
The biggest struggle

Our biggest struggle is keeping up with changing technology and shifting markets. The platforms we use are very flexible which demands constant attention and tweaking.

There is no such thing as “build it and forget it”.
We’re always experimenting with new automation software, better marketing strategies and improved web functionality. We do our best to stay ahead of the curve, which is difficult when the target is always moving. Our greatest allies are smart automation apps which are well maintained by the developers to keep up with the changing tech. home bar classics searchanise Impact from using Searchanise

We began experimenting with enhanced search plugins shortly after implementing collection filers in our onsite store. A major influx in product tags proved too much for our existing search function, causing slow search responses and poor user experience.

The Smart Search & Instant Search app proved to be the best solution to our problem by far. Our website response time improved dramatically, searches became much more detailed and relevant, and we saw an increase in sales.
We tried a number of other search apps before settling on Smart Search & Instant Search, and were severely disappointed by the alternatives. We can state with confidence that this is the best enhanced search solution on the market. The difference in quality is nothing short of remarkable. home bar classics searchanise Conversion changes

At the moment we average between 2 and 3 sales per day. There are of course some fluctuations with this metric. Conversions from direct searches make up approximately 15% of all our sales.

Prior to implementing the Smart Search & Instant Search plugin we did not make a single conversion from our existing search function.
I personally believe that displaying the sale price in the instant search results lead the improved conversion rate. Thanks to Smart Search our promotional pricing is much more visible. The search results page is also much better presented, improving the overall aesthetic of our store. We absolutely love it.

Favourite Searchanise features

Our favorite feature by far is the instant search widget. Displaying real time search results dramatically improved our ability to connect our customers with the right product. ho,e bar classics searchanise Synonyms is another function which we believe to be absolutely essential. As smart as the app may be, there is no substitution for human analysis and nuance. Having the ability to cross-map related words is incredibly powerful, and gives us unparalleled control in helping our products get discovered.

Other conversion tools Home Bar Classics likes

In addition to Smart Search & Instant Search we also use conversion tools offered by the Zotabox app series. Zotabox allows us to set expiring coupon codes and announce flash sales in a persistent top banner on our website. We also have the option to include a countdown timer for all limited time offers to incentivize faster conversions.

Other useful apps we use include Consistent Cart, Privy + MailChimp, Product Reviews, Product Question & Answers and Compass. Additionally we run several automation apps to help us sync inventory and update advertising campaigns.

Plans for the future

Our business plans are currently focused on growth. We spent a lot of time developing our core platform to easily accommodate volume and scalability.

Thanks in part to Smart Search & Instant Search we can now focus on expanding our inventory and growing our business without worrying about our website keeping up with the growth. We’ve worked hard to create as much breathing room as we can, and will be taking full advantage of this aspect in the coming months.

Message to Searchanise audience

If you’re looking for an excellent long-term search solution that scales with your inventory and your site, give Smart Search & Instant Search a try. We’ve closely evaluated many alternatives, and are yet to find a better fit.

From integration, to functionality, to aesthetics, to pricing Smart Search is a winner hands down. It is always much easier to start with a quality product than rebuild later down the line.

Feel free to share your feedback on Home Bar Classics experience and tips! And if you have your own story to tell, we’ll be happy to hear it.

Want more? Have a look at Pixel Empire, Zoobgear and Active in Style stories.

Searchanise + Loox: double your conversion boost

loox searchanise Looking for the ways to convert more visitors into paying customers this autumn? We know you always do.

With our new integration you can not only add social proof to your store but also make it look more stylish and trustworthy! Meet Loox – Photo reviews.

Loox is a photo reviews app that empowers Shopify merchants to collect tons of visual reviews from happy customers and create elegant online stores shoppers can trust. Loox generates significantly more reviews with photos and displays them in stunning review galleries boosting credibility, trust, conversions and sales.

Loox review gallery Just 3 clicks and the integration is enabled. You’ll see Loox reviews in search results and will be able to filter by star ratings.

Tip: As you are the part of the Searchanise family, Loox kindly offers you a free month of using their service! Click this link to take advantage of the Loox offer.

New features. August edition

We took time to prepare new features that you eagered to have in Searchanise. Just have a look at the hottest Shopify improvements.

Infinite scrolling

Allow your customers to see and buy even more products found by Searchanise! Now you can enable infinite scrolling instead of the standard pagination and facilitate surfing through the stock of your store. All your customers will need to do is just to click the Show more button. infinite scrolling searchanise To activate the setting go to Search Results Widget -> Content -> General -> Enable infinite scrolling.
By the way, it works in smart navigation too.

New recommendation block: Customers who bought this product also bought

We’ve added a new recommendation block used on best ecommerce resources like eBay and Amazon. Enable this block and promote even more products of your store! searchanise recommendations The block recommends products bought by other customers along with a viewed product within the same purchase. Please note that the Customers Who Bought This Product Also Bought widget works only for product pages.

The new block is available in the Recommendations section of the Searchanise admin panel. Here is the detailed instruction on how to insert the block to product pages of your store.

Showing images for relevant product variants

We’ve added the setting allowing to show the image for the relevant product variant in search results. To enable the setting go to Searchanise admin panel -> Preferences -> Show relevant product variant. searchanise shopify product variants The feature is in beta now. Feel free to contact us with any feedback so that it worked perfect (if it does not now).

Preorder status for products in search results

We’ve found out that standard In-stock and Out of stock statuses were just not enough to describe product state. Now if you have products with 0 quantity and the Allow customers to purchase this product when it’s out of stock setting is enabled for them, the Preorder status will be shown for such products in Searchanise search results. searchanise product statuses Remember to re-index your store after enabling the Allow customers to purchase this product when it’s out of stock setting for specific products to update Searchanise results.

Default sorting for search results

As our customers found it profitable to set a default sorting for smart navigation, we’ve added the same improvement to the search results widget. default sorting searchanise For example, if you want your customers to see bestsellers first in search results, just set the default sorting as the Bestselling one. This is one of the best ways to promote your bestsellers (see also product recommendations).

Multiple labels in search results

Only one custom label used to be shown in the search results widget at a time. Now you can add several custom labels to products in the search result widget. searchanise labels Up to 4 labels can be displayed for 1 product at the same time. Label position is set up in the label settings (Search results widget -> Product labels -> Edit): multiple labels
BEST Currency Converter integration

BEST Currency Converter is an extremely poplular app allowing to change currencies on your storefront. The app makes it easily by automatically converting currency based on your customer location.

The integration allows to change currency in Searchanise according to BEST Currency Converter work. Here you can find the article on how to enable the integration. Just 3 steps and you’re ready!

best currency converter searchanise integration What is more, we’ve improved mobile-friendliness of search results. Now Searchanise automatically chooses the number of columns in the search results widget depending on the device you use and its screen.

Some other minor improvements:

  • pagination for search results in categories and pages
  • Set out of stock products in the end of results list setting for smart navigation
  • showing indexation status and indexation speed improvement


  • Miss interviews with Searchanise users? At the moment we’re working on the new article where guys from Home Bar Classics shared their Searchanise experience. Just wait a little and meantime see our previous article about how Pixel Empire increased their conversion with Searchanise.

    Stay tuned, we are about to make Searchanise even better!

    Searchanise subscription vs. one-time purchase

    Along with the Searchanise subscription you can find one-time purchase add-ons on CS-Cart and Magento marketplaces. As our clients ask us about the reason why they should choose Searchanise instead of non-subscription solutions, we’ve prepared the comparison chart that will make your choice easier.

    Why should you choose to pay monthly instead of one-time purchase?

    SEARCHANISE SUBSCRIPTION ONE-TIME PURCHASE ADD-ON
    MONEY
    Server expenses
    Saves you money on hosting expenses. As Searchanise is a SaaS solution, Searchanise widgets are rendered from our servers. They won’t make any additional load to your server. Creates a considerable server load. It makes you choose a more expensive hosting plan and pay more monthly. The difference may cost you more than Searchanise subscription (Searchanise costs from USD 9/month).
    Updates
    No need to buy updates. All the new versions with new functionality and bugs fixed are available for free. Free access to updates is time-limited. You’ll have to purchase new versions regularly to keep the add-on up-to-date.
    Support
    Fully free support and compatibility assistance. Plus Custom CSS assistance for changing the look and feel of the widgets. Free support is time-limited. When warranty expires, you have to pay for consulting and fixing issues.
    Free trial
    Searchanise offers 14 day free trial for CS-Cart and Magento and 30 trial days for Magento 2. You can check how it works exactly in your store. No free trial. You can check only demos. It may vary from the real store experience.
    SAFETY
    Store breaks
    Does not affect your store core files. All Searchanise files are located on our servers. So you don’t need to worry that Searchanise will break something in your store inner functionality. Is installed to your server and interacts with your store files. Some add-ons may affect the core of your store.
    Data backup
    All your settings and store analytics are kept safe on Searchanise servers. If you accidentally or intentionally delete Searchanise and decide to re-install it, all the data will automatically be restored.
    Btw, you can easily download analytics for any time period from the Searchanise admin panel.
    Settings and analytics are not backed up. If you re-install an add-on, you’ll have to set it up from scratch. The analytics data will be lost.
    PROMO FEATURES
    Searchanise provides a bundle of promo features available for free for all the Pro plans.

    Product merchandising

    It allows to change the order of search results.

    Synonyms and redirects

    These features allow to choose what exactly to show in search results for a specific search query.
      Synonyms allow set the same search results for different search queries.
      Redirects allow to direct your customers to any site or page of your store.

    Suggestion dictionary

    It allows to add your own suggestions to the automatically generated ones and set their order.

    Search results in pages and categories

    With Searchanise your customers can also search by categories, pages and articles of your store. This feature is included to Searchanise by default and provided for free.
    No promo features offered or extra fees for the promo functionality. In some cases extra add-ons are required.

    Still have doubts? Use our trial and contact us with any questions. You can leave anytime you want but you will not want to, we promise.

    How guys from Active In Style store doubled their revenue through the search

    Last time, we created an article about ZoobGear store. They increased conversion through the site search up to 45% using Searchanise. ZoobGear is a Shopify customer, but I’m going to prove you that e-commerce platform doesn’t matter. Searchanise increases conversion through the search on any other platform.
    I’ve talked to Tom from Active In Style and The Active Man stores. They’ve been using Magento for a long time, and we’ve discussed how the advanced search helped their store to boost sales. 5O8A2838 (e) (1) Tom, tell me please a few sentences about your stores. How did you come up with the idea of selling sportswear?
    So the story of the sites started from Lorna Jane in Australia. Our founder Caroline Lucey moved back to the UK from Lorna Jane in Oz, and she noticed hardly anyone wore activewear in general (whereas in Australia this was a common thing). On seeing a few more people wearing activewear in the following months, Caroline decide to contact Lorna Jane to sell their brand in the UK, an agreement was made as long as she didn’t trade under the Lorna Jane name (as this could be a potential market to enter for them). That’s where birth of Active in Style came from it felt like almost instantly there was a huge demand for this high quality activewear. ActiveMan_Perpetua_018 (1) After the success of selling Lorna Jane to the UK market, many other brands approached Active in Style to sell on their behalf; Running Bare, Jaggad (both Oz brands) and then Onzie to name a few. After which we had gotten the attention of Adidas, Under Armour and Puma who all wanted to work with us.
    Since then we balance lesser known brands we are passionate about and want to push to the market, and the bigger brands who help from a discovery and trust point of view. We’ve been going from strength to strength. L36C9427 (1) Why did you decide to use an improved search in the store? Did Searchanise increase your conversion through the search?
    We run on a Magento platform, and before Searchanise we had a poor standard Magento search. If you had searched black tank tops on our site you’d get some black tanks (usually one’s with “tank” in the name) but often there would be rogue items like blue leggings. Although most importantly not all the black tank tops would appear in that search. It was embarrassing and an area we highlighted which needed to be improved immediately.
    The impact of Searchanise has been vast not only does it provide an accurate search of our product database but the software is highly customisable meaning we can develop the pages to replicate our standard pages. All this being said the most important aspect of an ecommerce site search platform is has it improved our conversion rate. Search results 2017-07-20 15-17-45 In June 2016 using the default site search we had a conversion rate of 3.85% from 1116 sessions (site search sessions only) – magento default plugin in place. ga_2016 In June 2017 using the site search we had a conversion rate of 5.05% from 1841 sessions (again site search sessions only) – when Searchanise was in place. ga_2017 It’s very impressive to see not only our traffic to go up but the conversion rate increasing so substantially is incredible. The best thing about this particular data is the search bar is in an identical location and the increase in sessions would be a natural increase rather than traffic being focused to the search.
    What other tools did you use to increase your store conversion in general?
    The other tools key to helping our sites are Hotjar in terms of understanding our customer journeys, Google analytics is essential, we use an automation email provider called Ometria and then onsite features like shop the look and our ability to use bundles allows us to increase our conversion. Active in Style1 It was a great interview with Tom from Active In Style store. Many store owners pay a lot of attention to their adv campaigns, recommendations and email marketing. These tools are great, and they really help! But try to think about user experience, how easy for customers to find products and buy them. You’ll see that Searchanise is not a search, it’s a sales tool! IMG_6897 P.S. If you want to measure your search effectiveness, read our article about it. And don’t forget to share your results with us: drop a line to feedback@searchanise.com

    mail_preview Oleg Silakov
    Product Manager at Searchanise
    osilakov@searchanise.com

    How Sport Equipment Store Increased Conversion by 45% on the Orders through Search.

    “People open product page, look at it and leave website. Then they come back, and then leave the site again, and the purchase process takes some time. … The customers usually come 4 times in average before they complete a purchase, but sometimes it can get up to 20 times!”

    This interesting information I learned from Eric, the owner of ZoobGear – boxing & MMA gear store store. And it all started with a thank you note saying that our service really increased conversion in Eric’s store. Searchanise boosted the overall conversion by 10%, and the conversion of purchases through search by 45%! I immediately gave a call and asked Eric how the improved search affected the store sales, and what other factors helped ZoobGear increase their conversion. ZoobGear.com | Professional MMA Gear 2017-05-03 14-11-53 Oleg: Hi Eric, please tell me about your store, and how the advanced search increased your conversion.

    Eric: Hi, we sell boxing & MMA equipment. Basically, our orders are divided into 2 types. Basic orders (simple small stuff like boxing gloves) and bundles. Sometimes people use the search and sometimes not, but the average order size is very large. It’s about $400, and it what usually happens when people open a product page, look at it, and leave the website. Then they come back, and then leave the site again, and the purchase process takes some time. And what we’ve noticed when people come back to the site, they couldn’t find a product because the search wasn’t good enough. And we did everything to hide the search, especially on mobile. We wanted people to use the navigation because it was easier, and Shopify search wasn’t good enough. That’s the point, and once we started to use Searchanise app, our customers started to get directly to product pages and complete the orders that we tracked via Google Analytics and Hotjar.

    Basically, we tracked every sale we have, and every customer session on the web site via Hotjar. The customers usually come 4 times in average before they complete a purchase, but sometimes it can get up to 20 times! All our products divided between light and heavy items (bundles for $400). For example, the product Title 4-Score Punching Bag Stand – Full With Bags is a bestseller, and people come back an average 16 times to buy it. The product itself is $350 and the shipping is an extra $100 what makes customers come and leave a lot before making a decision. And we also noticed that 90% of the audience search the products via the phone. Before that, they couldn’t find products and we lost a lot of sales. Buy Title 4-Score Punching Bag Stand - Full With Bags Online – ZoobGear 2017-05-05 11-31-45

    In fact, we don’t use advanced features, just instant search and search page results. And it gave us awesome results! That’s the best thing the app did for us, and now we have it on mobile. We put it in the header, and people use it a lot!

    We also advertise mostly on Google Shopping, and when people come directly to the product page, but then they go to the bestsellers because it costs a lot for them. They search for some other sites, and come a day or a week later, and they find a product and purchase it. These people usually use search for the most common products, the small products. For these customers conversion through search increased by 45%. TITLE 4-SCORE PUNCHING BAG STAND - FULL WITH BAGS - Google Search 2017-05-03 14-49-21

    Oleg: What other things do you use to increase your conversion in general?

    Eric: We use a lot of videos. When we added videos, things changed dramatically. People usually don’t have them on their websites, so it helps us a lot.

    We also provide discounts. Sometimes people first search for the discount, and we give a 10% discount for the first order. Popups with discounts really work.

    When people come to buy gloves and other things where people don’t familiar with the sizing, it’s very important to have a correct size list, especially with gloves, headgears and shin guards. It’s not a shirt, when you know your size—small, medium, large, etc. You need the exact sizing. So, we added that—things improved dramatically.

    Basically we advertise mostly on two product pages through Google Shopping. It’s about 90% of our traffic, and we’ve just improved product page. Things dramatically changed.

    We added Limespot recommendations. Now, there are two main ways to navigate on mobile through the site—via the search and via recommendations. People don’t want to use catalog navigation on mobile, it’s too long and too many clicks. So, Searchanise and Limespot for mobile.

    We added the reviews system, and encourage our customers to leave reviews. Now, we have lots of reviews—over 1,000 reviews, and they help. People give their honest opinion on the product that also helps a lot. Bundles – ZoobGear 2017-05-03 14-24-24

    Basically, we added all the information we needed. People usually ask about discount prices, about return policy, about security. We add all this information to the product page in a separate tab. You have product description, and then you have FAQ. All the information was added to the product page, because it’s the most important page for our customers. Buy Combat Sports MMA Gloves + Shin Guards Bundle Online – ZoobGear 2017-05-03 14-36-48

    Oleg: Information about the store. How did you start to sell sport equipment?

    Eric: Basically, we started a year and a half ago. We just contacted all major brands, and worked really hard on automation. To make things appear on the website automatically without manual work. We had lots of trouble with inventory updates, and we really try to automate everything. And now we sell more than 2,000 products from 100 brands. We work officially with Ringside, Combat sports, Title Boxing, Rival Boxing, UFC and others. All the major brands. Gloves | FREE Shipping @ ZoobGear.com 2017-05-03 14-17-32 Oleg: Thank you very much for your story! We’ll be waiting more information from you.

    Eric also kindly provided the data from Google Analytics on sales before the introduction of Searchanise, and after it. zoobgear-search-usage-nov16-jan17 (1).PNG

    Increasing conversion is a complex, and not always understandable task. ZoobGear tried many things: a list of sizes, a FAQ on the product page, reviews, recommendations and finally they added improved search. There is no single way to increase sales and conversion by the wave of the hand. Only a set of methods helps the store become successful.

    P.S. Never forget about mobile users. Mobile purchases has reached 40% of all sales in the whole e-commerce. And as Eric said, it’s not convenient for customers to browse the catalog on the phone screen. Therefore, Searchanise search and Limespot recommendations will help you!

    mail_preview Oleg Silakov
    Product Manager at Smart Search & Instant Search
    osilakov@searchanise.com

    How to Measure Search Effectiveness



    Hi there,

    My name is Oleg. I’m a Product Manager of the site search service called Smart Search & Instant Search. My job is to make our application effective for Shopify store owners.

    In my view, the effectiveness of any application is measured in profit that it brings the store owner. Let’s take a site search for example. Econsultancy site research shows that the conversion among the visitors who used a site search is two times higher than among those who browsed through the products catalog. It’s good for store owners, and it sets them a goal—to create a convenient search in the shop to turn visitors into buyers.

    Today, I’ll tell you how it is easy to evaluate the search effectiveness in your store with the help of Google Analytics (GA). GA believes that the search inside the store is an extremely important factor: it provides special “Site Search” reports to analyze the site search traffic.

    Here is what you can analyze via GA:

    • Monitor how often visitors use search on your website (Google Analytics divides visitors into the Visits Without Site Search and Visits With Site Search groups).

    • Measure search conversion and compare it with product catalog.

    • Evaluate the revenue and the average order value in the search.

    • Analyze customers’ behavior who use site search.

    • And the main thing—understand if you need to invest in the search development, and how soon you will return your inv estments.


    3 Steps to Set Up GA for Search Analytics

    1. Turn on Enhanced Ecommerce in the Shopify admin panel
    Go to the Online Stores tab → Preferences and find Google Analytics item. Add your GA code if you still haven’t activated analytics. Searchanise demo ~ Online Store Preferences ~ Shopify 2017-03-03 14-33-54
    2. Turn on Enhanced Ecommerce in the GA admin panel
    Visit Admin pageView tab → Ecommerce set-up. Next, turn on Enable Enhanced Ecommerce. Выделение_404
    3. Turn on Site Search Tracking in the GA panel
    On the previous step, we activated visitor tracking for Ecommerce. Now, go to the Admin pageViewView Settings. Выделение_405 Find and turn on Site Search Tracking on the bottom of the page. In the Query Parameter field, enter the letter “q” that means an internal query parameter in the site searсh. Other search apps could have different query parameters, and you can enter up to five parameters, separated by commas. Read How to identify search query parameters below. Выделение_406

    Great! Now, GA tracks internal search traffic in your store!

    Evaluation of Results

    To view GA reports, open Behaviour tab → Usage. You’ll see the standard analytics reports based on visits. They are not so interesting for the evaluation of the financial efficiency of the search. So, go to the Ecommerce tab and choose to create charts by Revenue option as it shown on the screenshot. Выделение_398

    Now you can get the efficiency graph for your search: Выделение_401

    You have two segments of customers: Visits Without Site Search and Visits With Site Search. Compare clients by the following parameters:

    • Sessions

      Standard measure of how many visitors use search or view catalog.

    • Revenue

      Shows revenue of each segment. GA tracks your customers purchases, and how they made them: through the catalog or through the search. All customers purchases are added up together, which shows the profitability of each segment.

    • Transactions

      It shows how many purchases were made by customers from different segments. GA monitors whether the purchase took place or not, and from what page the user came to the product page.

    • Avg. Order Value

      It’s calculated by dividing Revenue by Transactions.

    • Ecommerce Conversion Rate

      It shows how many clients have made payments. It is calculated by dividing the number of customers in the Sessions column by the number of transactions.

    • Per session value

      Average revenue per visitor. The fewer visitors at a high check per buyer—the higher the parameter.

    Выделение_402

    It’s clear from our table that the majority of our customers viewed products through the catalog and made more purchases there. However, the customers that bought goods through the search brought more profit, and conversion of these customers was 39% instead of 17%.

    Counting the total profit from all the customers who have purchased through the search, you can see the effectiveness of the internal search in your store!

    We’ll be happy to know the results of your measurements. Join our private community on Facebook Shopify Growth Tips, and share your results!

    mail_preview Oleg Silakov
    Product Manager at Smart Search & Instant Search
    osilakov@searchanise.com

    How Store Search Influences Your Sales

    Do you know that about 30% of online shoppers use search to navigate through a store? These shoppers may be 50% more likely to make a purchase.

    Buyers that prefer to use search instead of clicking through a product catalog in the store may be on the final stage of the buying process and looking for a specific product or information about it. Econsultancy data shows that an average conversion through the search is 4.63% compared to 2.77% through the catalog.

    Here in Smart Search and Instant Search (Searchanise), we’re sure that a proper search may boost conversion rates and highly increase sales on your site. So, we’ve collected 3 lifehacks on how to create an effective search in a web store.

    1. Use the search results page

    Many search services provide an autocomplete form. It’s a good tool, but autocomplete shows only the list of searched products by phrase. Sometimes it’s enough, but often it’s not. This kind of search can’t help a shopper find clothes with “Batman” logo for his or her baby. But a proper search allows a visitor to apply attribute-based filters to the search results. These attributes include a price, a product type, or anything else.

    A visitor is more likely to buy baby clothes, if he or she sees the whole range of age categories. Therefore, we don’t recommend our customers to disable the Searchanise search results page.

    2. Have a call to action

    Shoppers searching in a web-store are almost always looking to buy something. So, why not to buy the product directly in the search?

    Searchanise allows you to add the “View product” or “Add to cart” button to the products on the search results page. Less actions to buy products lead to a greater percentage of purchases.

    3. Include Product Reviews

    Shoppers browsing goods, are always interested in other people’s opinion. And customer reviews are the social proof of product quality. Reviews can greatly influence customer’s decisions. Therefore, it is logical to include reviews in the search.

    For example, we try to find the “Men” clothes in the comics store. Products in the search results has been awarded five stars from different customers. This is a useful information for the customer that inspires him to buy.

    For a long time, searching and sorting products by reviews had been a privilege of large stores, such as Amazon and eBay. But today Searchanise is integrated with the largest reviews system for ShopifyShopify Product Reviews. We did it thanks to the Product Reviews Addon app (Stamped.io).

    The Product Reviews Addon is integrated with Shopify reviews system, complementing their application by collecting reviews through e-mail, and improving the standard reviews widget appearance. And another cool thing is that the app is free!

    Click to install the Product Reviews Addon for Shopify or Stamped.io Reviews addon for Magento, and use our guide for integration with the Smart Search and Instant Search app.

    In the end, we advise you to read the article from Stamped.io about 4 lifehacks on collecting feedbackhttp://blog.stamped.io/post/146000490113/4-tips-to-successfully-grow-your-user-generated

    Use only the best search in your web store to increase your sales!

    New opportunities for web-stores with Searchanise + Yotpo

    Searchanise+Yotpo_Blog Hi!

    Today, I want to tell you about the services collecting product reviews. I came across 43 applications of this kind in the Shopify App Store. Some of them are free and some cost a lot of money. But there is a service our whole team fell in love with. The service is called Yotpo. It collects reviews from websites, Q&A, social networks, and e-mail messages. We were also pleasantly surprised that Yotpo can use the collected user-generated content (reviews and product ratings) to promote products on social networks.

    We were so pleased with Yotpo that we’ve added its product ratings and comments to Searchanise! Now you can promote your products with the help of the user-generated content from the first letters typed in the search field. Look how cool it looks on the screenshots and demo store! yotpo_integration_1

    The Yotpo team highly appreciated Searchanise bundled with their service. Therefore, they will hold a personal product demo, explain you the extended features and help you develop a strategy for collecting the user-generated content.

    And there’s more! As we begin our partnership with Yotpo, Searchanise customers receive a 20% discount for the paid Yotpo subscription during the first year plus 10% lifetime discount. And Searchanise customers who purchase Yotpo subscription also receive a 50% discount for 6 months for Searchanise PRO!

    Are you ready to collect feedback and promote your products easily? Then write to our team or John-David from Yotpo.

    P.S. If you are already a Yotpo customer, use the Searchanise integration instruction.

    mail_preview Oleg Silakov
    Marketing Manager at Searchanise
    osilakov@searchanise.com