Searchanise subscription vs. one-time purchase

Along with the Searchanise subscription you can find one-time purchase add-ons on CS-Cart and Magento marketplaces. As our clients ask us about the reason why they should choose Searchanise instead of non-subscription solutions, we’ve prepared the comparison chart that will make your choice easier.

Why should you choose to pay monthly instead of one-time purchase?

Server expenses
Saves you money on hosting expenses. As Searchanise is a SaaS solution, Searchanise widgets are rendered from our servers. They won’t make any additional load to your server. Creates a considerable server load. It makes you choose a more expensive hosting plan and pay more monthly. The difference may cost you more than Searchanise subscription (Searchanise costs from USD 9/month).
No need to buy updates. All the new versions with new functionality and bugs fixed are available for free. Free access to updates is time-limited. You’ll have to purchase new versions regularly to keep the add-on up-to-date.
Fully free support and compatibility assistance. Plus Custom CSS assistance for changing the look and feel of the widgets. Free support is time-limited. When warranty expires, you have to pay for consulting and fixing issues.
Free trial
Searchanise offers 14 day free trial for CS-Cart and Magento and 30 trial days for Magento 2. You can check how it works exactly in your store. No free trial. You can check only demos. It may vary from the real store experience.
Store breaks
Does not affect your store core files. All Searchanise files are located on our servers. So you don’t need to worry that Searchanise will break something in your store inner functionality. Is installed to your server and interacts with your store files. Some add-ons may affect the core of your store.
Data backup
All your settings and store analytics are kept safe on Searchanise servers. If you accidentally or intentionally delete Searchanise and decide to re-install it, all the data will automatically be restored.
Btw, you can easily download analytics for any time period from the Searchanise admin panel.
Settings and analytics are not backed up. If you re-install an add-on, you’ll have to set it up from scratch. The analytics data will be lost.
Searchanise provides a bundle of promo features available for free for all the Pro plans.

Product merchandising

It allows to change the order of search results.

Synonyms and redirects

These features allow to choose what exactly to show in search results for a specific search query.
    Synonyms allow set the same search results for different search queries.
    Redirects allow to direct your customers to any site or page of your store.

Suggestion dictionary

It allows to add your own suggestions to the automatically generated ones and set their order.

Search results in pages and categories

With Searchanise your customers can also search by categories, pages and articles of your store. This feature is included to Searchanise by default and provided for free.
No promo features offered or extra fees for the promo functionality. In some cases extra add-ons are required.

Still have doubts? Use our trial and contact us with any questions. You can leave anytime you want but you will not want to, we promise.

How Sport Equipment Store Increased Conversion by 45% on the Orders through Search.

“People open product page, look at it and leave website. Then they come back, and then leave the site again, and the purchase process takes some time. … The customers usually come 4 times in average before they complete a purchase, but sometimes it can get up to 20 times!”

This interesting information I learned from Eric, the owner of ZoobGear – boxing & MMA gear store store. And it all started with a thank you note saying that our service really increased conversion in Eric’s store. Searchanise boosted the overall conversion by 10%, and the conversion of purchases through search by 45%! I immediately gave a call and asked Eric how the improved search affected the store sales, and what other factors helped ZoobGear increase their conversion. | Professional MMA Gear 2017-05-03 14-11-53 Oleg: Hi Eric, please tell me about your store, and how the advanced search increased your conversion.

Eric: Hi, we sell boxing & MMA equipment. Basically, our orders are divided into 2 types. Basic orders (simple small stuff like boxing gloves) and bundles. Sometimes people use the search and sometimes not, but the average order size is very large. It’s about $400, and it what usually happens when people open a product page, look at it, and leave the website. Then they come back, and then leave the site again, and the purchase process takes some time. And what we’ve noticed when people come back to the site, they couldn’t find a product because the search wasn’t good enough. And we did everything to hide the search, especially on mobile. We wanted people to use the navigation because it was easier, and Shopify search wasn’t good enough. That’s the point, and once we started to use Searchanise app, our customers started to get directly to product pages and complete the orders that we tracked via Google Analytics and Hotjar.

Basically, we tracked every sale we have, and every customer session on the web site via Hotjar. The customers usually come 4 times in average before they complete a purchase, but sometimes it can get up to 20 times! All our products divided between light and heavy items (bundles for $400). For example, the product Title 4-Score Punching Bag Stand – Full With Bags is a bestseller, and people come back an average 16 times to buy it. The product itself is $350 and the shipping is an extra $100 what makes customers come and leave a lot before making a decision. And we also noticed that 90% of the audience search the products via the phone. Before that, they couldn’t find products and we lost a lot of sales. Buy Title 4-Score Punching Bag Stand - Full With Bags Online – ZoobGear 2017-05-05 11-31-45

In fact, we don’t use advanced features, just instant search and search page results. And it gave us awesome results! That’s the best thing the app did for us, and now we have it on mobile. We put it in the header, and people use it a lot!

We also advertise mostly on Google Shopping, and when people come directly to the product page, but then they go to the bestsellers because it costs a lot for them. They search for some other sites, and come a day or a week later, and they find a product and purchase it. These people usually use search for the most common products, the small products. For these customers conversion through search increased by 45%. TITLE 4-SCORE PUNCHING BAG STAND - FULL WITH BAGS - Google Search 2017-05-03 14-49-21

Oleg: What other things do you use to increase your conversion in general?

Eric: We use a lot of videos. When we added videos, things changed dramatically. People usually don’t have them on their websites, so it helps us a lot.

We also provide discounts. Sometimes people first search for the discount, and we give a 10% discount for the first order. Popups with discounts really work.

When people come to buy gloves and other things where people don’t familiar with the sizing, it’s very important to have a correct size list, especially with gloves, headgears and shin guards. It’s not a shirt, when you know your size—small, medium, large, etc. You need the exact sizing. So, we added that—things improved dramatically.

Basically we advertise mostly on two product pages through Google Shopping. It’s about 90% of our traffic, and we’ve just improved product page. Things dramatically changed.

We added Limespot recommendations. Now, there are two main ways to navigate on mobile through the site—via the search and via recommendations. People don’t want to use catalog navigation on mobile, it’s too long and too many clicks. So, Searchanise and Limespot for mobile.

We added the reviews system, and encourage our customers to leave reviews. Now, we have lots of reviews—over 1,000 reviews, and they help. People give their honest opinion on the product that also helps a lot. Bundles – ZoobGear 2017-05-03 14-24-24

Basically, we added all the information we needed. People usually ask about discount prices, about return policy, about security. We add all this information to the product page in a separate tab. You have product description, and then you have FAQ. All the information was added to the product page, because it’s the most important page for our customers. Buy Combat Sports MMA Gloves + Shin Guards Bundle Online – ZoobGear 2017-05-03 14-36-48

Oleg: Information about the store. How did you start to sell sport equipment?

Eric: Basically, we started a year and a half ago. We just contacted all major brands, and worked really hard on automation. To make things appear on the website automatically without manual work. We had lots of trouble with inventory updates, and we really try to automate everything. And now we sell more than 2,000 products from 100 brands. We work officially with Ringside, Combat sports, Title Boxing, Rival Boxing, UFC and others. All the major brands. Gloves | FREE Shipping @ 2017-05-03 14-17-32 Oleg: Thank you very much for your story! We’ll be waiting more information from you.

Eric also kindly provided the data from Google Analytics on sales before the introduction of Searchanise, and after it. zoobgear-search-usage-nov16-jan17 (1).PNG

Increasing conversion is a complex, and not always understandable task. ZoobGear tried many things: a list of sizes, a FAQ on the product page, reviews, recommendations and finally they added improved search. There is no single way to increase sales and conversion by the wave of the hand. Only a set of methods helps the store become successful.

P.S. Never forget about mobile users. Mobile purchases has reached 40% of all sales in the whole e-commerce. And as Eric said, it’s not convenient for customers to browse the catalog on the phone screen. Therefore, Searchanise search and Limespot recommendations will help you!

mail_preview Oleg Silakov
Product Manager at Smart Search & Instant Search

How to Measure Search Effectiveness

Hi there,

My name is Oleg. I’m a Product Manager of the site search service called Smart Search & Instant Search. My job is to make our application effective for Shopify store owners.

In my view, the effectiveness of any application is measured in profit that it brings the store owner. Let’s take a site search for example. Econsultancy site research shows that the conversion among the visitors who used a site search is two times higher than among those who browsed through the products catalog. It’s good for store owners, and it sets them a goal—to create a convenient search in the shop to turn visitors into buyers.

Today, I’ll tell you how it is easy to evaluate the search effectiveness in your store with the help of Google Analytics (GA). GA believes that the search inside the store is an extremely important factor: it provides special “Site Search” reports to analyze the site search traffic.

Here is what you can analyze via GA:

  • Monitor how often visitors use search on your website (Google Analytics divides visitors into the Visits Without Site Search and Visits With Site Search groups).

  • Measure search conversion and compare it with product catalog.

  • Evaluate the revenue and the average order value in the search.

  • Analyze customers’ behavior who use site search.

  • And the main thing—understand if you need to invest in the search development, and how soon you will return your inv estments.

3 Steps to Set Up GA for Search Analytics

1. Turn on Enhanced Ecommerce in the Shopify admin panel
Go to the Online Stores tab → Preferences and find Google Analytics item. Add your GA code if you still haven’t activated analytics. Searchanise demo ~ Online Store Preferences ~ Shopify 2017-03-03 14-33-54
2. Turn on Enhanced Ecommerce in the GA admin panel
Visit Admin pageView tab → Ecommerce set-up. Next, turn on Enable Enhanced Ecommerce. Выделение_404
3. Turn on Site Search Tracking in the GA panel
On the previous step, we activated visitor tracking for Ecommerce. Now, go to the Admin pageViewView Settings. Выделение_405 Find and turn on Site Search Tracking on the bottom of the page. In the Query Parameter field, enter the letter “q” that means an internal query parameter in the site searсh. Other search apps could have different query parameters, and you can enter up to five parameters, separated by commas. Read How to identify search query parameters below. Выделение_406

Great! Now, GA tracks internal search traffic in your store!

Evaluation of Results

To view GA reports, open Behaviour tab → Usage. You’ll see the standard analytics reports based on visits. They are not so interesting for the evaluation of the financial efficiency of the search. So, go to the Ecommerce tab and choose to create charts by Revenue option as it shown on the screenshot. Выделение_398

Now you can get the efficiency graph for your search: Выделение_401

You have two segments of customers: Visits Without Site Search and Visits With Site Search. Compare clients by the following parameters:

  • Sessions

    Standard measure of how many visitors use search or view catalog.

  • Revenue

    Shows revenue of each segment. GA tracks your customers purchases, and how they made them: through the catalog or through the search. All customers purchases are added up together, which shows the profitability of each segment.

  • Transactions

    It shows how many purchases were made by customers from different segments. GA monitors whether the purchase took place or not, and from what page the user came to the product page.

  • Avg. Order Value

    It’s calculated by dividing Revenue by Transactions.

  • Ecommerce Conversion Rate

    It shows how many clients have made payments. It is calculated by dividing the number of customers in the Sessions column by the number of transactions.

  • Per session value

    Average revenue per visitor. The fewer visitors at a high check per buyer—the higher the parameter.


It’s clear from our table that the majority of our customers viewed products through the catalog and made more purchases there. However, the customers that bought goods through the search brought more profit, and conversion of these customers was 39% instead of 17%.

Counting the total profit from all the customers who have purchased through the search, you can see the effectiveness of the internal search in your store!

We’ll be happy to know the results of your measurements. Join our private community on Facebook Shopify Growth Tips, and share your results!

mail_preview Oleg Silakov
Product Manager at Smart Search & Instant Search

How Store Search Influences Your Sales

Do you know that about 30% of online shoppers use search to navigate through a store? These shoppers may be 50% more likely to make a purchase.

Buyers that prefer to use search instead of clicking through a product catalog in the store may be on the final stage of the buying process and looking for a specific product or information about it. Econsultancy data shows that an average conversion through the search is 4.63% compared to 2.77% through the catalog.

Here in Smart Search and Instant Search (Searchanise), we’re sure that a proper search may boost conversion rates and highly increase sales on your site. So, we’ve collected 3 lifehacks on how to create an effective search in a web store.

1. Use the search results page

Many search services provide an autocomplete form. It’s a good tool, but autocomplete shows only the list of searched products by phrase. Sometimes it’s enough, but often it’s not. This kind of search can’t help a shopper find clothes with “Batman” logo for his or her baby. But a proper search allows a visitor to apply attribute-based filters to the search results. These attributes include a price, a product type, or anything else.

A visitor is more likely to buy baby clothes, if he or she sees the whole range of age categories. Therefore, we don’t recommend our customers to disable the Searchanise search results page.

2. Have a call to action

Shoppers searching in a web-store are almost always looking to buy something. So, why not to buy the product directly in the search?

Searchanise allows you to add the “View product” or “Add to cart” button to the products on the search results page. Less actions to buy products lead to a greater percentage of purchases.

3. Include Product Reviews

Shoppers browsing goods, are always interested in other people’s opinion. And customer reviews are the social proof of product quality. Reviews can greatly influence customer’s decisions. Therefore, it is logical to include reviews in the search.

For example, we try to find the “Men” clothes in the comics store. Products in the search results has been awarded five stars from different customers. This is a useful information for the customer that inspires him to buy.

For a long time, searching and sorting products by reviews had been a privilege of large stores, such as Amazon and eBay. But today Searchanise is integrated with the largest reviews system for ShopifyShopify Product Reviews. We did it thanks to the Product Reviews Addon app (

The Product Reviews Addon is integrated with Shopify reviews system, complementing their application by collecting reviews through e-mail, and improving the standard reviews widget appearance. And another cool thing is that the app is free!

Click to install the Product Reviews Addon for Shopify or Reviews addon for Magento, and use our guide for integration with the Smart Search and Instant Search app.

In the end, we advise you to read the article from about 4 lifehacks on collecting feedback

Use only the best search in your web store to increase your sales!