We quickly realized the scalability potential of e-shopping versus traditional retail and began to optimize and expand our initial experiment.Today we conduct all of our sales online and are striving to expand our market share. Our store is doing great! We’ve successfully established a strong product base and are working to expand our inventory and reach.
We want to make sure that our growth is sustainable and that we do not sacrifice quality or customer care for the sake of rapid expansion.The biggest struggle Our biggest struggle is keeping up with changing technology and shifting markets. The platforms we use are very flexible which demands constant attention and tweaking.
There is no such thing as “build it and forget it”.We’re always experimenting with new automation software, better marketing strategies and improved web functionality. We do our best to stay ahead of the curve, which is difficult when the target is always moving. Our greatest allies are smart automation apps which are well maintained by the developers to keep up with the changing tech. Impact from using Searchanise We began experimenting with enhanced search plugins shortly after implementing collection filers in our onsite store. A major influx in product tags proved too much for our existing search function, causing slow search responses and poor user experience.
The Smart Search & Instant Search app proved to be the best solution to our problem by far. Our website response time improved dramatically, searches became much more detailed and relevant, and we saw an increase in sales.We tried a number of other search apps before settling on Smart Search & Instant Search, and were severely disappointed by the alternatives. We can state with confidence that this is the best enhanced search solution on the market. The difference in quality is nothing short of remarkable. Conversion changes At the moment we average between 2 and 3 sales per day. There are of course some fluctuations with this metric. Conversions from direct searches make up approximately 15% of all our sales.
Prior to implementing the Smart Search & Instant Search plugin we did not make a single conversion from our existing search function.I personally believe that displaying the sale price in the instant search results lead the improved conversion rate. Thanks to Smart Search our promotional pricing is much more visible. The search results page is also much better presented, improving the overall aesthetic of our store. We absolutely love it. Favourite Searchanise features Our favorite feature by far is the instant search widget. Displaying real time search results dramatically improved our ability to connect our customers with the right product. Synonyms is another function which we believe to be absolutely essential. As smart as the app may be, there is no substitution for human analysis and nuance. Having the ability to cross-map related words is incredibly powerful, and gives us unparalleled control in helping our products get discovered. Other conversion tools Home Bar Classics likes In addition to Smart Search & Instant Search we also use conversion tools offered by the Zotabox app series. Zotabox allows us to set expiring coupon codes and announce flash sales in a persistent top banner on our website. We also have the option to include a countdown timer for all limited time offers to incentivize faster conversions. Other useful apps we use include Consistent Cart, Privy + MailChimp, Product Reviews, Product Question & Answers and Compass. Additionally we run several automation apps to help us sync inventory and update advertising campaigns. Plans for the future Our business plans are currently focused on growth. We spent a lot of time developing our core platform to easily accommodate volume and scalability. Thanks in part to Smart Search & Instant Search we can now focus on expanding our inventory and growing our business without worrying about our website keeping up with the growth. We’ve worked hard to create as much breathing room as we can, and will be taking full advantage of this aspect in the coming months. Message to Searchanise audience If you’re looking for an excellent long-term search solution that scales with your inventory and your site, give Smart Search & Instant Search a try. We’ve closely evaluated many alternatives, and are yet to find a better fit.
From integration, to functionality, to aesthetics, to pricing Smart Search is a winner hands down. It is always much easier to start with a quality product than rebuild later down the line.
Feel free to share your feedback on Home Bar Classics experience and tips! And if you have your own story to tell, we’ll be happy to hear it. Want more? Have a look at Pixel Empire, Zoobgear and Active in Style stories.