If you sell products with complex tints and shades of color, for effective UX, show your customers all the available colors, even if they are similar. To do so, use color families. Color families are the feature that allows you to add colors with complex names into a standard palette and display them in the swatches.
Like in the example below, the shirt has two pretty colors: blue and cyan. Although colors look similar, they are both displayed in swatches. If you want to find out more about how color families work and set them up, refer to our help portal