The position of product recommendations influences how effective they are. You can consider having multiple widgets, one for each of your top categories. As a customer engages with your website, your product eCommerce recommendation engine begins to understand what types of products this customer is interested in and deliver more personalized suggestions.
- The experience of Searchanise shows that the 'Customers Who Bought This Product Also Bought' and 'Similar Products' widgets perform better when placed on the product page as the customer already decided about the purchase, is loyal and ready to buy, and is more prone to add more to the basket.
- Use the 'Most Popular Products' (Bestsellers) recommendations for new visitors. The best practice is to supply the bestsellers of your store on the most prominent pages of your shop: homepage, collections, and checkout. When a new visitor comes to your store, you don't know what products to recommend. Showing other people social proof on the main pages is the first touch point with the lead for further engagement.
- Personalize the 'Products by Attribute or Featured Products' recommendations based on web behavior. You can customize 'Products by Attribute or Featured Products' by picking up the items of interest, grouping them in a block and naming it based on shopping behavior. You can place such a block composed of the items of the customer favorite brand on a checkout page and call it as 'Other Items of This Vendor…', for example.
- If your website has Blog, Search or Error pages you can use them to lead your customers back to your shop by showing intelligent recommendations on them. Think about placing 'New Products' above the fold on the blog page.