Personalization in Search is Out of Beta!
By Searchanise
Jan 9 2020
1 min to read
We have added personalization and it's a game-changer that makes your customer product search experience more relevant.
Now your repeat customers' search results are sorted according to their previous product view history and preferences.
Now your repeat customers' search results are sorted according to their previous product view history and preferences.
However, what is personalization? eCommerce personalization means showing individualized offers, product recommendations, and other content to your visitors based on their previous actions, demographics, and other personal data. In other words, it provides customers with offers that are relevant to them.
Nowadays retailers often use personalization in their homepage or on their landing page (36% and 29%) but there is one area that is usually neglected – personalized search. The relative rarity of it is a huge missed opportunity, as, according to Econsultancy, visitors using this convert at a 1.8 times higher rate than the average visitor. Personalized search allows forming specific product suggestions for each customer based on product views.
The mechanism works in the following way: whenever a customer visits a product page in your store the system tracks its category and type tags. The personalized search starts affecting suggestions when the total number of product views with a specific tag exceeds five.
It is known that today's customers are expecting more than just similar products. They expect each click to offer them an experience customized to their taste. The feature successfully fulfills the task: recommendations relevant for a customer will be shown higher in the search list. The more products are viewed, the higher the relevance of the similar products will be.
Recently Smart Search & Instant Search got updated: we added the search personalization function. It means that now along with many other functions you have an instrument to form search suggestions right in our search engine.
Nowadays retailers often use personalization in their homepage or on their landing page (36% and 29%) but there is one area that is usually neglected – personalized search. The relative rarity of it is a huge missed opportunity, as, according to Econsultancy, visitors using this convert at a 1.8 times higher rate than the average visitor. Personalized search allows forming specific product suggestions for each customer based on product views.
The mechanism works in the following way: whenever a customer visits a product page in your store the system tracks its category and type tags. The personalized search starts affecting suggestions when the total number of product views with a specific tag exceeds five.
It is known that today's customers are expecting more than just similar products. They expect each click to offer them an experience customized to their taste. The feature successfully fulfills the task: recommendations relevant for a customer will be shown higher in the search list. The more products are viewed, the higher the relevance of the similar products will be.
Recently Smart Search & Instant Search got updated: we added the search personalization function. It means that now along with many other functions you have an instrument to form search suggestions right in our search engine.
Pick your platform and watch your e-store shoot to the top with Searchanise
“Rock solid performance! I wish we knew about this app a year ago! The intuitive nature of the searches and speed of information make this a perfect app for our web store."
"Works great for our needs!
The Searchanise plugin/service excels where other leading (and much more expensive) search providers have fallen short on our site. We have over 17,000 products and this plugin indexes them flawlessly and creates a top-notch search experience for our customers. Really pleased that we found this one."
The Searchanise plugin/service excels where other leading (and much more expensive) search providers have fallen short on our site. We have over 17,000 products and this plugin indexes them flawlessly and creates a top-notch search experience for our customers. Really pleased that we found this one."
My last hope was to try Searchanise. I was, and I am still amazed! The search results are PERFECT! The sync speed is AMAZING without bags or delays. And I have never seen such great support. The Searchanise App is HIGHLY RECOMMENDED, and I really hope someday to find again such a nice team and support."
"Searching for a Search app? Try Searchanise. We are totally impressed, works great, it's faster than the default BC search and looks gorgeous in our shop - it's form and function! Supported by wonderful people. Many thanks to Alexey and the team! Excellent app and awesome team"
"The results are fantastic.
We use it on many customers and they are all satisfied. It greatly enhances Magento's search."
We use it on many customers and they are all satisfied. It greatly enhances Magento's search."
"I could say a lot of great things about this add-on, but I think this one line suffices; adding the Searchanise feature to your store is one of the most important and rewarding decisions you will make for your business and customers. Not to mention, the team is an absolute delight to work with, namely Angelina Morozova!"