What Value Professional Wix Site Search Has for Your Website?

Wix is well known as an easy-to-use and design-centric platform for building websites that allows creating impressive and professional-looking sites without any coding. However, Wix does not have an embedded search. You can easily overcome this limitation if you use a professional third-party solution to integrate site search to your Wix website. Now is the best time for it because the top-quality search app, Searchanise, is launching on the Wix app market.

What benefits Wix site search brings

Today's users have certain usability expectations from ecommerce websites and take for granted that the website has certain features. Smart and reliable site search is one of such must-have features because Amazon and other market giants have trained people to use search intensively instead of merely surfing the website.

The figures look impressive: 43% of users start typing in a search bar the moment they open a site. They are 2-3 times more likely to purchase from a website than other visitors, as most of these searchers are at a late stage of their customer journey. That is why it is important to provide ready-to-buy users with quality search tools.

Apart from this, quality site search helps to build a superb user experience that your visitors will love to repeat. Also, it can provide valuable insights into customers' behavior that you can use for business development.

To sum up, quality search is a must because:

  • You are able to serve customers who are in a late purchase stage and therefore do not miss sales opportunities
  • You elevate UX and overall your brand experience
  • As a result, you convert more and make the most of your traffic

Site Search Features

Now let's look at the features a search app adds to your Wix site and how it contributes to the user experience of your visitors and impacts business strategy.

Products & blog posts search

Quality search can help to find both products and non-product content, such as pages or blog posts. Usability tests have shown that 34% of customers use search bars to find information, even on ecommerce websites. To make it possible, the search engine has to be able to work with non-product content. You can see how non-product search works in the picture below: the search suggestions include both product pages and an article.
Search bar and instant search widget
Product pages and an article in search results

Drop-down autocomplete

Autocomplete is a simple but effective feature that shows accurate search suggestions when a user starts typing in a search bar. It also takes care of accidental typos and misspellings. The drop-down menu, as in the picture below, offers users product previews with images or even short product descriptions. What is more, autocomplete makes sure that the user's search will not end with a zero results page. Autocomplete is an essential feature because Goggle and other popular search engines set high users' expectations on search experience. If your search is not predictive and intelligent enough, users are likely to feel frustrated.
Dropdown search on HBO website
Drop-down autocomplete on hbo.com

Filters on the results page

Filters are another necessary feature of a good site search. They help narrow down the search results and make it easier for users to find particular products. And the more effortless the customer's path to the desired product, the more likely they are to convert. Usually, filters are added automatically if your products have various options such as size, color, material. Also, some search apps allow you to create custom filters by adding product options.
Search results page by Searchanise App
Filters on search results page

Synonyms

Synonyms are an excellent tool for search optimization. As an example of how synonyms work, let's try to type "tablet" on Walmart or any other major ecommerce shop with electronics. The search results page will return an iPad, among other search results.
Synonym
The work of synonyms in search
You can customize the use of synonyms via the app's admin panel to improve the relevance of your search suggestions and results. In the picture below, the synonyms are configured so that if a user searches for "tight pants", the leggings will appear on the search results page instead of "sorry, nothing was found".
Synonyms Section in the Admin Panel
How to set up "tight pants" as a synonym to "leggings"

Merchandising

Merchandising allows you to tailor search results by the criteria you want. For instance, you may want to use a search results page to promote best-selling products, showing them always on top, regardless of a search request. Like in the picture, the user searches for "leggings", but top-selling running shoes appear on the top of the search suggestions.
Merchandising feature
Merchandising in search: running shoes are on the top of the search suggestions

Analytics

Search apps collect and analyze information on how your visitors use site search: what are their search inputs, what they find, and what they do not find. Analytical reports can give you useful insights for business development.

First of all, you will see what interests users most of all, i.e., what they search most frequently. Second, you can make use of the zero results page.

Let's say you sell kids' toys. One day you open your site search analytics and see that customers have been searching for a brand new trending toy that is not yet available in your store. This is a perfect opportunity to add this product to the catalog and enjoy an additional profit.

If you want to find out other ideas on how you can benefit from analytics, check out a detailed article on this topic in our blog.
Search analytics on the smartphone
Search analytics

Checklist: what to pay attention to when choosing a search app?

Most applications have similar functionality but differ significantly in detail. So, if you want to get the best value for the money search app, better double-check all the capabilities and restrictions before installing it. To help you decide, here is a short checklist:

  • Customization options, if supported by a search app, make it possible to fine-tune the look and feel of the search to fit the style of your website.
  • Optimization for mobile devices plays a considerable role, as most traffic nowadays comes from mobile users. However, not all apps are optimized for mobile.
  • More regular indexation automatically synchronizes all the updates you make so that your users always see the most up-to-date search results. However, some apps have limited capabilities, and indexation takes place once in a few days.
  • Unlimited search queries. Yes, there are search apps that limit the number of search requests per month. So check this in advance.
  • A multilingual search is a must if you run an international website. Some search apps support only one language.
  • A dedicated support team is essential if you run into any issues. Try taking a look at app reviews; usually, users leave their feedback on the quality of support.

Key takeaways

Responsive and smart search significantly contribute to user experience. And the more satisfying the user experience is, the more are the chances users will love to come back to your site. To make this happen, be sure to:

Do not disregard the importance of site search. Quality search is crucial for ecommerce websites, as a professional site search increases conversion, improves website usability, and assists in business development.

Choose professional search apps. Such apps perform better and have more useful features because they are developed and supported by experienced teams specializing in website navigation software.

Use all the features. To gain maximum value, try to use all the capabilities of search apps. In particular, open analytics regularly to gain a better understanding of your users and their needs.

Look over the checklist above to ensure the search app you are about to install will meet all your needs.
If you are looking for a professional search app with outstanding performance, choose Searchanise! And join the community of 12 000 websites around the world, who successfully improved their site search with the help of the professional site search. Try Pro features for 14 days for free to feel the power of professional Wix site search.

Anastasiya Kupriyanova - Content creator
Anastasiya Kupriyanova
Anastasiya is a content creator at Searchanise. Her professional areas of interest are SaaS solutions and ecommerce. Anastasiya believes that quality content must be valuable for readers and achieve business goals. When she is not busy writing, which does not happen often, she reads passionately, both fiction and non-fiction literature.

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