This interesting information I learned from Eric, the owner of ZoobGear – boxing & MMA gear store
store. And it all started with a thank you note saying that our service really increased conversion in Eric's store. Searchanise boosted the overall conversion by 10%, and the conversion of purchases through search by 45%! I immediately gave a call and asked Eric how the improved search affected the store sales, and what other factors helped ZoobGear increase their conversion.
Oleg: Hi Eric, please tell me about your store, and how the advanced search increased your conversion.
Eric: Hi, we sell boxing & MMA equipment. Basically, our orders are divided into 2 types. Basic orders (simple small stuff like boxing gloves) and bundles. Sometimes people use the search and sometimes not, but the average order size is very large. It's about $400, and it what usually happens when people open a product page, look at it, and leave the website. Then they come back, and then leave the site again, and the purchase process takes some time. And what we've noticed when people come back to the site, they couldn't find a product because the search wasn't good enough. And we did everything to hide the search, especially on mobile. We wanted people to use the navigation because it was easier, and Shopify
search wasn't good enough. That's the point, and once we started to use Searchanise app, our customers started to get directly to product pages and complete the orders that we tracked via Google Analytics
Basically, we tracked every sale we have, and every customer session on the web site via Hotjar. The customers usually come 4 times in average before they complete a purchase, but sometimes it can get up to 20 times! All our products divided between light and heavy items (bundles for $400). For example, the product Title 4-Score Punching Bag Stand – Full With Bags
is a bestseller, and people come back an average 16 times to buy it. The product itself is $350 and the shipping is an extra $100 what makes customers come and leave a lot before making a decision. And we also noticed that 90% of the audience search the products via the phone. Before that, they couldn't find products and we lost a lot of sales.