How Pixel Empire increased conversion and loading speed with Searchanise
You’ve already seen the articles on how our Zoobgear and Active in Style clients increased conversion with Searchanise. It could come to your mind that our app works well only for sport shops. The next case will make contrast with this amusing coincidence.
Here comes an example of Searchanise in a creative industry. Dylan from Pixel Empire shared with us his success story, promotion ideas and his experience with Searchanise. It was a pleasure to have a talk with him.
Dylan, how did you come up with the idea of the e-shop?
I originally was the owner of a humble little Etsy store. I sold various art prints that I created in Photoshop and printed each design myself out of my college’s printer.
After my business grew beyond the scope of Etsy I decided to migrate to Shopify where I quickly found that running a professional looking website was far easier than expected.
After figuring out the distribution side of things I quickly expanded my site to sell designs from artists all over the world. And thus, the Pixel Empire was born.
How is your store doing right now?
My store is doing better than ever and is projected to do extremely well this holiday season.
How many people are involved into the project?
Technically it is still a one-man operation run by yours truly. If there is an obstacle I can’t overcome or do not have time for I hire freelancers to do so. I have dropship companies handle each order so I don’t consider their team as my own, though I definitely couldn’t run without them.
Since its inception, I have been a part of every responsibility needed to run the company until I have expanded to the point where I can find freelancers to do the job.
Who are your most loyal customers at the moment?
My most loyal customer base is definitely the gaming community. I believe my success with this demographic stems from myself being a huge gamer and nerd.
Because I am the target audience, I understand what they want.
Statistically, my largest recurring customers are male, age 18-26.
Was it always a success or did you struggle for it?
I definitely have had varying success since I’ve started. But luckily, due to my nice margins and the fact that I don’t have inventory, I have always been profitable.
How has the new search affected the business?
A new powerful search bar is definitely a game changer.
When I look back at the statistics for the default Shopify search results from the holiday season 2016, I see so many missed opportunities for conversions. The default search bar was terribly slow, didn’t have predictive search, or so many other features I have come to expect in a search bar since I installed Searchanise.
The analytics for the revenue generated from Searchanise results is staggering.
Dylan kindly provided the data from Google Analytics on sales before and after using Searchanise.
What other tools did you use?
I have dozens of other tools and apps that all work in unison to provide my customers with a frictionless conversion process. Apps that offer upsells at checkout, carousels that display ‘related items, new arrivals, also available as, etc’, follow up with a customer after their order is delivered requesting a review in exchange for discounts, and so many others.
However, based on 2016 holiday season I think Searchanise is going to be the most lucrative newcomer to my site for this holiday season (comment: we had a talk before the Black Friday).
Do you enjoy being a part of ecommerce industry?
Absolutely. I couldn’t imagine being in any other industry. Even if I create new companies that sell extremely different products, I know that ecommerce will play a pivotal role its success.
What is your biggest struggle? What does your store need the most?
My site’s biggest struggle is its speed. I think my biggest hindrance in a higher conversion rate is my collection page’s speed. At one point this year it was taking up to 12 seconds to load. It was a miracle customers were still purchasing from my site with speeds like that.
Luckily, Searchanise’s new feature (smart navigation) to implement into collection pages has been a literal game changer.
Not only are the biggest collection pages averaging about 1.5 seconds to load, the filter system rivals that of industry-leading sites.
I can’t wait to see the results of this holiday season with Searchanise’s help.
Here are the screenshots Dylan provided us with after the holidays.
Any industry trends you can feel running an online store?
I’m just about to run an ‘Ugly Christmas Sweater’ sale. I feel like this is the most ‘trendy’ promotion that I plan on doing this year. It’s the first time I’ve offered it, but I have a great selection of designs that I think will stand out from the rest.
Thank you for this great conversation Dylan! Do you have a message to our audience?
If you want the fastest search bar on Shopify with the most features and the most accommodating customer support team, then look no further than Searchanise.
I have tried other Shopify Search apps but none compare to Searchanise.
We are proud to receive such a positive feedback from a person who achieved success single-handedly, only by his own effort and enthusiasm. Isn’t this example inspiring for everyone who is afraid of starting their own business?
And he is not going to stop! As Dylan said, his plans for 2018 include quadrupling the number of artists that sell on the site. As he’s spent the majority of 2017 improving his website, he’s going to devote 2018 mainly to expanding.
We are happy to be a part of this success story. And the other ones too.