: I think one of the most telling stories was around the drawn out effects COVID — or a pandemic in general — had on the industry and the longtail trends thereafter. If you missed our COVID impact specific report, I highly recommend you check it out
as it shows a shocking upward shift throughout eCommerce immediately following the height of the pandemic's "newness." This upward trend continued throughout April across all industries, but beginning the second week of May we see that trend flip and head on a downward trajectory.
Overall in Q2 we saw a nearly 15% decrease in Gross Merchandise Value (GMV)
from June compared to April driven by poor performance in the latter two months of the quarter. There's a few likely reasons for this as mentioned before, but the sudden shift from brick-and-mortar and the stimulus checks probably had a lot of influence on the initial positive trends we saw. Once these incentives ran out and as the severity of economic impact from COVID registered, we saw a large dropoff. The majority of verticals followed this trend but there were a few outliers in the mix.