Omnichannel selling is providing customers a seamless and consistent experience across multiple channels and devices. With the boomed adoption of mobile and voice assistant devices, the number of omnichannel shoppers will increase even more in 2021. Many successful brands are already aware that customers want to view content in multiple ways.
So, how to take advantage of this situation?
First, you should take a deep dive into understanding your customer behavior across channels: things that matter the most to them in each channel and how frequently they visit them.
Next, use the data to create a personalized, seamless omnichannel experience. You may consider setting up a chatbot
to automate and speed up this process.