Do you know that about 30%
of online shoppers use search to navigate through a store? These shoppers may be 50%
more likely to make a purchase.
Buyers that prefer to use search instead of clicking through a product catalog in the store may be on the final stage of the buying process and looking for a specific product or information about it. Econsultancy
data shows that an average conversion through the search is 4.63%
compared to 2.77%
through the catalog.
Here in Smart Search and Instant Search (Searchanise), we're sure that a proper search may boost conversion rates and highly increase sales on your site. So, we've collected 3 lifehacks on how to create an effective search in a web store.